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Levi Strauss

Levi’s Named ‘Most Buzzed’ Denim Brand of 2015

YouGov’s Brand Index has just published its 2015 Best Brand Rankings, revealing that Levi’s was the ‘Top…

Levi’s to Release Limited Super Bowl 50 Collection

Levi Strauss & Co, official legacy partner of the San Francisco Bay Area Super Bowl 50 Host Committee, has…

Can Water Brush Revolutionize the Abrasion Process in Denim?

A new eco-friendly technique in the way denim is whitened and abraded is challenging traditional finishing…

Levi Strauss to Support Goodwill for the Holidays

Levi Strauss & Co. has announced it is partnering with Goodwill to help customers donate used clothing this…

Tellason Designer Tony Patella on Made in USA and Durable Goods

Blue jeans are the original American garment, but it has become harder and harder to pin down a pair of jeans…

Ralph Lauren, Levi Strauss Named ‘Most Patriotic’ Fashion Brands

Ralph Lauren and Levi Strauss ranked fourth and fifth on the ‘2015 Most Patriotic Brands’ survey conducted by…

Denim: History of Jeans and American Culture

Denim is one of the most versatile and durable fabrics on the market. Transcending gender, age and economic…

Levi Strauss India Moves Into DHL Supply Chain Facility

Levi Strauss India (Pvt.) Ltd. is among the first clients to move into a new multi-client, state-of-the-art…