launches
EXCLUSIVE: Fifteen Years After Hitting the Market With Its Signature Greens, AG1 Is Launching a Sleep Supplement
The supplement will come in a powdered drink format that will be offered in chocolate, chocolate mint and a…
Can Beauty Dupes Coexist With — or Even Benefit — the Products That Inspire Them?
Circana's Larissa Jensen unveiled a closer look at how consumers actually perceive beauty dupes at the Beauty…
EXCLUSIVE: Meet Timebeam Beauty, a New Skin Longevity Brand Powered by NAD+ Boosters
The brand, founded by Dr. Lamees Hamdan, formerly of Shiffa and Ouai, is launching with four stock keeping…
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EXCLUSIVE: Kourtney Kardashian Barker’s Lemme Enters Sexual Wellness With Its Latest Product Lemme Play
The cherry-flavored gummy includes superfood complex S7 nitric oxide complex, horny goat weed and maca root…
How Digestive Health Company Wonderbelly Is Making Clean Medicine Cool at Mass Retail
The brand on Tuesday is announcing its expansion into all Walmart doors, following its latest launch…
EXCLUSIVE: Bala Launches Pre- and Postnatal Fitness Equipment to Support Moms
The collection, called Bala Mama, includes the Balance Ball, Belly Band, Birthday Peanut and Big Band.
EXCLUSIVE: Meet MomentM, an Ayurveda-inspired Supplement Brand on a Mission to Streamline Wellness
The brand is launching with four products: Calm, Synthesis, Equilibrium and Revitalize.
EXCLUSIVE: Cultured Magazine to Launch Cultured at Home in October
Cooper-Hewitt, Smithsonian Design Museum's Alexandra Cunningham Cameron joins the masthead as guest editor.
EXCLUSIVE: TikTok’s Favorite Supplement Brand Is Headed to Target
After gaining a cult following on social media, Nello, known for its cortisol calming drink, is launching in…
EXCLUSIVE: Liz Earle Is Returning to the U.S. With Amazon Launch
The brand, founded by botanical beauty expert Liz Earle in 1995, has been focusing on the U.K. for several…
EXCLUSIVE: Maesa Is Entering Intimate Wellness Category With New Brand Niches & Nooks Launching at Target
The incubator has also tapped content creator Serena Kerrigan and OB-GYN Dr. Fran Haydanek as brand…
EXCLUSIVE: Lauryn Bosstick’s The Skinny Confidential Is on a Mission to Make ‘the Birkin Bag of Toilet Paper’
The content creator, podcaster and brand founder on Tuesday is launching nontoxic, bamboo-based toilet paper.
Five Toning Supplements to Watch, as Weight Loss Drugs Increase Concern Around Muscle Loss
Brands like Lemme, Arrae and Perelel are betting big on ingredients like creatine, collagen and protein, that…
EXCLUSIVE: The Vitamin Shoppe Is Launching a Supplement Line to Support GLP-1 Users
The line includes a synbiotic, nutrient powder, multivitamin for men and women, fiber and protein.
EXCLUSIVE: Heritage Watchmaker Urban Jürgensen Gears for Relaunch
The first three designs under the tenure of co-CEOs Kari Voutilainen and Alex Rosenfield will land in June…