launches
EXCLUSIVE: Kourtney Kardashian Barker’s Lemme Is the Latest Brand Aiming to Make Fiber Cool
The category, previously dominated by heritage brands, is getting a refresh and this strawberry-flavored…
EXCLUSIVE: Assouline and Technogym Team on ‘The Art of Wellness’ Coffee-table Book
The book features photography of Technogym's design-forward fitness equipment.
How the SuppCo App Is on a Mission to Streamline and Clean Up the Complicated Supplement Category One Scan at a Time
Entrepreneur Steve Martocci launched the app in October 2024, and it allows users to track their supplement…
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Pro Basketball Player Iman Shumpert Launches Cannabis Brand ‘TSA Approved’ in New York
The brand, created in partnership with farm and cannabis company Glenmere Farms, will be available in New…
EXCLUSIVE: Suki Waterhouse and Poppy Jamie Are Launching an App for Friend Groups to Practice Gratitude Every Day
The duo is rolling out "With Gratitude," which has a waitlist of more than 10,000 people.
EXCLUSIVE: Sakara Launches Sakara Supplements Line to Streamline Consumers’ Wellness Routines
The line, expected to reach $15 million in retail sales in 2025, includes four stock keeping units for…
Five Colostrum Launches to Watch as the Possible Cure-all Ingredient Gains Buzz
Brands like Vital Proteins, Bloom Nutrition and Cowboy Colostrum are betting big on the ingredient, which…
Cult-favorite Swiss Skin Care Brand Alchimie Forever Wants to Raise Its Profile With First Lip Launch
For more than 20 years, Alchimie Forever — born of the same family behind Switzerland's Forever Institut…
Former British Vogue Editor Kelly Gilbert Launches Zillennial-focused Supplement
The What Supp Co. is now available direct-to-consumer with three wellness patches for energy, detoxification…
EXCLUSIVE: Target Is Kicking Off 2025 With 2,000 New Wellness Products From Tom Holland, Ashley Tisdale and More
With top-performing brands like Kourtney Kardashian Barker's Lemme and Cassey Ho's Blogilates, the retailer…
EXCLUSIVE: Amanda Kloots Launches Supplement Line ‘Proper’ With The Center
The brand's five superfood-packed powders will be available starting Tuesday.
EXCLUSIVE: Kourtney Kardashian Barker Doubles Down on Metabolic Health With Latest Lemme Launch
Lemme Tone is an apple- and watermelon-flavored gummy that supports a healthy metabolism and muscle mass…
EXCLUSIVE: Ashley Tisdale Is Honoring Her Hair Journey With Being Frenshe’s Latest Launch
The actress and entrepreneur was diagnosed with alopecia in her 20s, and now, she is launching her own…
Oura Launches Symptom Radar to Detect Early Signs of Illness
The feature will be available to users on Dec. 9.
‘Call Her Daddy’ Host Alex Cooper Is Launching Unwell Hydration, a Drink for Nights Out and the Mornings After
The line of hydrating and energizing drinks will launch exclusively at Target in January.