Hugo Boss
All Part of the Plan: Hugo Boss Executives Explain Negative Q1 Results
Sales at the German menswear specialist sank 6 percent in the first quarter. But that was due to the…
EXCLUSIVE: Moncler Wants You to ‘Have a Puffy Summer’
In an exclusive interview, executive chairman Remo Ruffini discusses the brand's first campaign for the…
Beckham Does Berlin: Exclusive In-Store Appearances to Launch Third Edition of Boss Collab
To celebrate the third edition of the Boss by Beckham collaboration, the German menswear specialist flew the…
Air Cargo Rates Jump 10% as Iran War Strains Capacity, Fuel Costs
Jet fuel prices have nearly doubled from pre-war totals, prompting United Airlines to trim roughly 5 percent…
Hugo Aims to Break the Mold With New Ads
Chief marketing officer James Foster has evolved beyond conventional messages with the new Red Means Go…
Hugo Boss Finishes 2025 With Positive Q4, Predicts Grim 2026
The German menswear specialist saw sales growth of 7 percent in the last quarter but forecast a fall of mid…
Hugo Boss’ New Strategy Brings Q4 Dividends
Despite sales and profit increases at the end of 2025, the German menswear specialist was sticking with grim…
Move Over NBA: Tennis Is Flexing Its Fashion Muscle
The ATP has hosted its first Athlete Arrivals in Indian Wells, Calif., mimicking the tunnel walks by the…
Boss Fall 2026: Dress Up That Corporate Suit
Marco Falcioni wanted to spark the pleasure of dressing up.
Boss’ Marco Falcioni on Sparking the Pleasure of Dressing Up
The Boss creative director is exploring another facet of sartorialwear for fall 2026.
Pakistan Accord Renewal Exposes Fault Lines in Brand Commitments
While the binding agreement will be preserved in its current form through 2029, at least two brands have…
Fritz, Berrettini to Debut New Recycled Yarn From Boss at Australian Open
The German fashion brand has created tennis gear using the newly developed textile.
Hugo Boss Reveals New Strategy Alongside Painful Forecast for 2026
It's about "better before bigger," executives at the German menswear specialist explained, sending shares…
Talent Agency Hamilton Hodell Creates Commercial Division Studio-h
The London-based firm brokers fashion partnership deals for the likes of Aaron Pierre, Daisy Edgar-Jones, and…
After Flat Q3, Hugo Boss to Reveal a Strategy Update
After several years of spectacular growth, Hugo Boss sales have flattened. The German brand plans to update…