LONDON — British talent agency Hamilton Hodell, which counts over 150 leading actors as its clients, on Monday created Studio-h to expand its branding and commercial partnership function in a bid to represent talent regardless of their acting agency affiliation.
Led by Joseph Crawford and Daniel Budden, Studio-h offers brand, fashion and commercial representations for talents within Hamilton Hodell and beyond, including Tilda Swinton, Daisy Edgar-Jones, Aaron Pierre, Emilia Clarke, Ben Whishaw, Vanessa Kirby, Will Poulter, Connor Swindells, Sophie Wilde, Daryl McCormack, Hayley Atwell, India Amarteifio, Leo Woodall, Luther Ford and Naomi Ackie.
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In the past year alone, the duo has brokered high-profile global campaigns such as Pierre’s appointment as global ambassador for Boss and Edgar-Jones’ global partnership with Boucheron.
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They have also facilitated Swinton’s collaboration with Gentle Monster and Wilde’s fragrance and fashion campaigns with Loewe.
“This new chapter allows us the freedom to collaborate across the industry, not just within one agency structure, but with a much wider creative network. The landscape has evolved so much. The lines between talent, fashion, luxury and entertainment are more fluid, and we wanted to create a space that reflects that,” said Crawford and Budden.
They touted that these deals highlighted how commercial representation today goes beyond traditional endorsements, and is about long-term brand alignment and storytelling that feels true to each artist.
“We are now in a space where commercial and brand-led work can amplify and elevate our clients’ profiles in more authentic and imaginative ways. We believe the significance of brand partnerships is more meaningful than ever,” they added.