Hugo Boss
Despite 2% Sales Dip in Q1, Hugo Boss Shares Rise on Results
The German menswear specialists' first-quarter sales and operating profit were better than expected.
David Beckham’s Collection for Boss Revealed
The line of dressy and casual menswear includes a new tailored silhouette with a sharper shoulder
Major League Baseball Is at Last Playing Ball With the Fashion World
The league is working with stylists and photographing "arrivals" on Fridays to help players express their…
Hugo Boss Is Breaking Down Data Silos to Optimize Planning
Aspiring to be the "leading tech-driven fashion platform," Hugo Boss is undergoing a digital transformation…
The Top Formula 1 Drivers Making a Name for Themselves in Fashion and Beauty
A look at the top Formula 1 drivers' ties to the fashion and beauty industries.
Despite Growth in 2024, Hugo Boss Midterm Goal Unlikely Anytime Soon
The German menswear specialist had aimed to have sales of 5 billion euros by 2025. But growth of 3 percent in…
Boss to Sponsor the First Art Basel Awards
The inaugural awards celebration, honoring artists, institutions and other industry figures, will take place…
Hugo Boss Boosts Circular Economy with Textile Subsidiary, Eightyards
Hugo Boss has launched Eightyards, an independent textile venture to manage the recycling and reuse channels…
New Hugo Boss Campaign Highlights Sustainable Clothing
The brand created men's tailored styles from HeiQ AoniQ recyclable cellulose yarn.
The Beckhams Came Out in Full Force for David’s Boss Underwear Campaign Reveal in London
They held hands and danced in a circle to Amy Winehouse's "Valerie" at the Lightroom in King's Cross.
EXCLUSIVE: David Beckham to Strip Down for Boss One Underwear Campaign
The former soccer star has been a partner of the German brand since last year.
EXCLUSIVE: David Corenswet and Eiza González Star in New Boss The Scent Campaign
The 10-year-old franchise also has new packaging and tweaked juice.
Hugo Boss Uses Gen AI for Product Images and Videos
The company joins industry peers in creating digital models to showcase products.
Hugo Boss Sets Up Material Recycling Company
The German fashion company is debuting Eightyards, a new venture aimed at the reuse of its deadstock…
Hugo Boss Sets Up Material Recycling Company
The German fashion company is debuting Eightyards, a new venture aimed at the reuse of its deadstock…