greenwashing
Consumer Check-In: What Shoppers Really Think About Sustainability
Shoppers share how sustainability factors into what they buy, what they trust and what actually influences…
FTC Slaps Oak Street Bootmakers Over ‘More Than Made in USA’ Claims
The agency alleged, however, that the shoemaker used a Dominican Republic factory to produce uppers for some…
Texas AG Probes Lululemon Over ‘Forever Chemicals’
The investigation will examine whether the athleticwear giant's apparel contains PFAS or "forever chemicals"…
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Can Fashion Quit ‘Social Washing’?
A new analysis by three Dutch civil-society groups argues that brand promises of ethical workplaces can…
Shein Frames Circularity as Convenience; Experts Say That Misses the Point
Shein says reducing "friction" is key for circularity, but experts argue its survey reads more like customer…
Why Shein Updated Its Net-Zero Claim in Germany
The Chinese-founded e-tailer Goliath previously described the Science Based Targets initiative's 2025…
Where the Recycled Polyester Rush Went Wrong: From the Start
Fashion's favorite green strategy—recycled polyester—might actually be worsening microplastics pollution…
Sustainable? Not Quite, Says ASA To Nike, Lacoste and Superdry
The ASA's rulings served a "clear message" that brands must back up broad green claims with solid, full…
Is the Fashion Industry in a ‘Sustainability Retreat’ Or Not?
Whether companies are rolling back their climate commitments has been a bone of contention for an industry…
Kmart Cautioned Over Better Cotton Claims in New Zealand
Kmart New Zealand has been warned by the Commerce Commission for likely breaching the Fair Trading Act with…
European Commission Yanks Proposed Anti-Greenwashing Rules on Eve of Final Negotiations
While framed as a way to relieve regulatory burdens, the move is being seen as another sign of the European…
UK Watchdog’s New Consumer Protection Powers Could Cost Greenwashers
Beginning this week, the Competition and Markets Authority can fine firms accused of misleading consumers…
GOTS Joins ‘Make the Label Count’ Coalition
The Global Organic Textile Standard joined the collective of fiber producers, manufacturers, brands and…
Gore-Tex Sued For Greenwashing Over PFAS in Outdoor Gear
The parent company of Gore-Tex faces a class action lawsuit alleging that it continues to use harmful PFAS…
Florida Court Hands Lululemon a Win in Greenwashing Action
A Florida judge granted Lululemon's motion to dismiss a case that alleged its Be Planet marketing was…