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Generation Z

Vera Bradley’s Stock Soars With Surprise Quarterly Profits

Strong e-commerce sales and the addition of jewelry brand Pura Vida for the full quarter proved to be the…

Jockey International Taps Luke Bryan As Brand Ambassador

The country music star and his wife, Caroline, are now brand ambassadors for the apparel and innerwear…

Teen Grooming Brand 31st State Speaks to Oft-Ignored Demographic

Stephanie Capuano, a London-based California native, struggled to find natural, non-abrasive skin and body…

‘USPS Merch,’ Stamps Receive Breakout Support, Much of It From Gen Z

Searches for "USPS merch" were up 900 percent last month. "Young people" are part of the hype for saving the…

Gap Puts Focus on Youth Activists, Sustainability for Fall 2020

Gap hooks Gen Z activists, adds sustainability options for teens and National Geographic kids capsule, among…

Klarna Creates Live Shopping Experience on Animal Crossing

The popular Nintendo game will embrace influencers for virtual pop-ups.

Studies Find Majority of Consumers are Altering Purchase Behaviors Amid COVID-19

Gen Z isn't the only generation demanding a change for sustainability.

Revolve Group’s Stock Surges With Earnings Beat

Inventory reductions, executive pay cuts and furloughed associates during the pandemic helped drive higher…

Chipotle Launching Sustainable Apparel Line Dyed With Avocados

The restaurant chain is upcycling its old avocado pits for its limited "Avo Dye" collection, while…

Achieving Cultural Credibility Is a Must for Today’s Young Luxury Consumers

Data from Boston Consulting Group and Highsnobiety provide insights into how culture is at the center of how…

EXCLUSIVE: Klarna and Cosmopolitan Team to Launch ‘Hauliday,’ a Virtual Shopping Event

The 48-hour event will invite Cosmopolitan's readers to shop incentives from Klarna's 4,200 U.S. retail…

Studies Find COVID-19 Has Solidified Gen Z’s Core Values

The pandemic is a defining moment in the lives of Gen Z consumers who remain constant, outspoken advocates…

Data Reveals Millennials Are Increasing Online Spending

Consumer behavior report examines changes in Millennial spending habits in the wake of the coronavirus…

Resale Set to Seize Market Share in Post-COVID-19 World

ThredUp's latest 2020 report analyzes the acceleration of resale, in light of the coronavirus pandemic and…

New Report Asks What Makes a Brand Meaningful?

Klaviyo and Future of Commerce reveal insights into the nine ways brands are connecting with consumers…