Generation Z
EBay Poised for Re-commerce ‘Reboot’
American homes have around $3,675 worth of value sitting in used goods, according to new eBay re-commerce…
What Will Sustainable Luxury Brands Look Like in 2030?
A new report says sustainable luxury, especially for Gen Z, means more resale, rental, visual supply chains…
Hollister Donates $1M, Enlists TikTok Stars to Support Teen Mental Health
The retailer will host virtual mental health discussions between high school students and TikTok stars, such…
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EXCLUSIVE: American Eagle Pursues Gen Z With ‘Outer Banks’ Stars and Snapchat
The retailer is launching its spring 2021 campaign today, along with a new augmented reality shopping guide…
Depop Plans to Cut Ties With Conventional Fashion
Depop, a Gen Z favorite resale app, shares its two-year sustainability plan and breaks ties with conventional…
Fashion Revolution’s Orsola de Castro Talks Mending, Her New Book
The brand's cofounder on mending clothes, Gen Z and her first book, "Loved Clothes Last," set for a February…
Blurring the Lines for Multigenerational Appeal
As Gen Z and Millennials continue to cause shifts in shopping behaviors, experts weigh in with insights on…
Lululemon Veteran Christine Day Launches The House of LR&C
The fashion platform focuses on sustainability, inclusivity and offering affordably priced products.
Black Friday Expected to Bend for the Untraditional, Isolated Holiday Weekend
Consumers plan to shop promotions online this year, a stark contrast from the socialized experience seen in…
Driving Results With Customer Segmentation Marketing
Mike Farrell, senior director of integrated digital strategy at performance marketing company Sidecar, shares…
EXCLUSIVE: American Eagle Outfitters to Spend $5 Million on Retail Associates’ Education
Employees who have a proven track record of fighting for social justice issues are eligible to receive up to…
ThredUp Next of Resale to File IPO
ThredUp Inc. enters the first stage of the IPO process, having filed confidentially with the U.S. Securities…
Asos Debuts 29-Piece ‘Circular Fashion’ Collection for Fall
The fast-fashion retailer has launched its first "circular" collection.
Why Media Strategies Matter
An analysis of paid social media by DMR Group reveals the impact of the COVID-19 pandemic on marketing.
New Survey Data Quantifies Shifts in Purchase Priorities By U.S. Consumers
Unprecedented challenges are impacting the way Americans are saving and evolving spending habits.