Generation Z
Forget Millennials—Brands Need to Focus on Generation Z
Still struggling to get to grips with the Millennial consumer? Just give up.
The Psychology of Now
The frenzied inner life and economic squeeze that are making things harder for everyone in the Age of Anxiety.
Study Finds Stores Still Resonate With Younger Shoppers
Plenty of information has been swirling about the so-called screen-addicted Generation Z, that group of…
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GfK Study Finds Women More Likely to Use Mobile Devices to Shop than Men
A new GfK study has found that women are far more inclined to shop on their smartphones or tablets, meaning…
Think Tank: Generation Z, the Next Big Retail Disruptor
Generation Z, the teens and tweens coming of age today, are not just another Millennial story.
Older Millennials are Loyal to Denim
The denim industry may have begun singing the blues prematurely. The NPD Group reported that overall dollar…