Generation Z
A Clubhouse for the College Set as College Fashionista Ponders Conferences
The online content hub for college students matures under parent Clique Brands.
Research Shows Generation Z as Influential, Values-Driven Cohort
The report from MNI Targeted Media Inc. sought to unlock the behavior of this demographic, and what drives…
Rue 21 Taps First Insight to Test New Products
The teen retailer will deploy predictive analytics to determine which styles will have the highest…
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The Benchmarking Co. Releases Consumer Preference Report on Eyelashes and Eyebrows
The report surveys 7,000 U.S. beauty consumers on their preferences on eyelash and eyebrow products, brands…
The Newsette Targets Career-Minded, ‘Highly Motivated’ Women
The Newsette was founded by 22-year-old Daniella Pierson when she was a sophomore at Boston University.
Think Tank: With Generation Z, It’s the Gray Areas That Matter
Molly Logan and Taylor Clark, cofounders of Irregular Labs, explain.
Streetwear Still Strong Among Generation Z
Nike, Adidas, Supreme and Gucci rank as favorite brands of the demographic.
Gen Z Females Spend More on Beauty Than Apparel
The top skin-care brand was Neutrogena, while the top handbag brand was Michael Kors.
Generation Z Shares Insights About What Influences Them — In Their Own Words
The 400-plus page report includes essays, lists, data, videos and case studies aimed at decoding Generation Z…
Amazon Set to Go After Banks to Secure its Gen Z Shopper
Now that Amazon has secured the millennial consumer cohort and the baby boomers, the e-tail behemoth wants to…
Teen Spirit: Heritage Brands Targeting Gen Z
Heritage fragrance brands are looking to influencers, "Insta-worthy" bottles and digital campaigns to attract…
Value-Price Equation a Key Focus Among Gen Z and Millennial Crowd
They are influenced by user reviews, and tend to go to Amazon first for apparel searches.
Condé Nast Italia Unveils First Social Media Editorial Project
It is called LISA, an acronym for love, inspire, share and advise.
Shiseido Targets High School Students in Japan With New Brand
Insights and feedback from target customers will directly influence the products the company develops.
PacSun Unifies Commerce Channels to Appeal to Consumer Behavior Shifts
The California-lifestyle retailer has tapped Columbus Consulting to appeal to Gen Z.