Generation Z
Claire’s Stores Boosts Mobile Checkouts 20 Percent
The accessories retailer adopted a mobile-first approach to appeal to Generation Z.
EXCLUSIVE: Nisnass, New Middle East Online Retailer, to Launch
The app targets customers where they are spending: on their phones.
Snapchat Combats Fake News, Splits Social With Media for New Interface
The popular social platform will separate friend and publisher streams.
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To Attract Gen Z-ers, Highlight Celebrity Influencers
Nielsen's latest research confirms that Generation Z is swayed by social engagement.
How to Court the Next Generation of Beauty Consumers
Appealing to Generation Z requires deeper digital environments that focus on personal experiences.
Meet Generation Z
A new wave of consumers are coming of age — and they're bringing with them a digital savvy and appreciation…
Luring Generation Z With Coding Workshops, Cafés and Classes
Roy DeYoung, senior vice president of creative strategy at PMX Agency, explains.
Study: PMX Agency Releases ‘Back-to-School’ Trend Report
PMX Agency's "Back-to-School" report informs the latest products and trends for the Generation Z retail…
Generation Z Eyes Physical Stores for B-t-s Shopping
HRC Retail Advisory polled the cohort and found a preference for shopping sooner, and in stores.
Gen Z Is Ready to Shop — On Their Terms
A new study conducted by Forrester and American Express delved into the behavior of the demographic.
WiFi Required: Gen Z Seeks Social Media Input Before Purchasing
While the generation watches makeup tutorials on YouTube, they still go to stores seeking expert advice…
Connected Consumers: Generation Z By the Numbers
Get insights into Gen Z, the next consumer group that's poised to change retail once again.
Shaping Marketing Strategies to Capture Gen Z Shoppers
Sara Spivey, chief marketing officer of Bazaarvoice, shares insights on how to draw the next set of…
CMO Checklist: Marketing to Millennials and Gen Z-ers
Keeping up with Millennials and GenZ-ers can be dizzying – here's a cheat sheet to catch up on how to best…
PZ Cussons Beauty Launches Range Targeted at Generation Z
Being by Sanctuary Spa is a 9-piece range with five fragrances.