Generation Z
Teens Present Obtuse Mobile Marketing Opportunities
Generation Z has highest usage on mobile than other devices combined, but are faster to skip ads than older…
Study Shows Gen Z’s Preferences for Beauty and Cosmetics
WWD collaborated with Chegg to survey female college students about beauty trends and shopping preferences.
Generation Z College Fashion Trends Revealed
Chegg surveyed more than 600 female college students.
WWD Recommends
Euclid Report: Gen Z Prefers Stores With Guest Wi-Fi
Free charging stations and scan-as-you-shop gadgets don't matter as much to Gen Z.
Thriving E-commerce Refocuses Retailers On In-Store Service
With mobile commerce on the rise, retailers turn sights to updating traditional in-store client services.
Knowing Gen Z Behavior Essential in Fashion Apparel Product Development
The self-informed demographic values quality and authenticity above all else.
Gen Z Wants to Skip Your Ad
The demographic will tolerate your marketing if they can breeze through it.
Report Urges Retail Tactics For Tapping Gen Z Spending Power, Influence
Farla Efros, president of HRC Retail Advisory, highlights key findings from consumer survey.
Study Finds Short-Fused Gen Z Quick to Hang Up on Service Calls
Marchex developed the analysis from 2.3 million consumer phone calls to U.S. businesses.
Generation Z Drives New Consumer Spending Patterns
The youth are taking over retail. Generation Z, successors to the millennials born between the mid-90s and…
Gen Z: Great Influence Over Household Spending, Their Friends and Shopping at Malls
HRC Advisory report reveals influence of Generation Z on household spending and on each other.
Fung Global: US Consumers Spent $830M on Gen Z in 2015
While millennials worry about never retiring, most Gen Z'ers have never had a job—but that hasn't stopped…
Gen Z Teenagers Keep Their Eyes on the Prices
Generation Z teenagers are price conscious, but not brand loyal.
As the ‘Instagram Effect’ Grips Gen Z, Consumers Spend $830 Billion on Them
A new report from Fung Global Retail & Technology unlocks the secrets of Gen Z spending.
Generation Z Says ‘No’ to Clickbait, Craves ‘Smart News’ Instead
A survey found 52 percent of Generation Z teen girls said they "would like to be informed about current…