Generation Z
China’s Gen Z Breathing New Life Into Domestic Apparel Manufacturers
As the local market slows, China's apparel sector is buoyed by increasing Gen Z spending, extraordinary…
Gen Z Likes ‘Nice Things’ — and Physical Retail
According to a new study from LIM College, Gen Z and Millennials align in overall values but shopping…
Financo Forum Tackles Gen Z, New Brands and What Amazon Should Worry About
A study by OC&C paints a compelling portrait of Gen Zers.
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Here’s How Brands Can Woo China’s 149 Million Gen Z Consumers
China's Generation Z is on its way to becoming one of the most valuable demographics around, and brands must…
American Eagle Talks About Getting Real With Gen Z
Chad Kessler, global brand president, talks product, stores, brand values and enriched customer connections.
‘Trust Gap’ With Chinese Luxury Shopping Sites Spells Opportunity for International Platforms
A study by OC&C Strategy Consultants reveals a generational trust gap in China when it comes to shopping for…
Generational Divide in Holiday Spending Push
Survey data from JLL Retail and Junior Achievement reveal the generational differences across consumer…
Vans Gains Favor Among Teens as Athletic and Streetwear Brands Dominate Footwear Preference
Piper Jaffray's Taking Stock with Teens survey has confirmed the continued dominance of athletic and…
Asos Launches New Label Aimed Squarely at Gen Z
Asos has assembled a new private label line, "Collusion," as a coming of age brand aimed at Gen Z.
Norma Kamali Embraces Men With Spring Collection
The designer's women's line is being marketed to men as well.
Rue 21 Concentrates on Consumer-centricity With New Tech
The teen retailer will double down on reaching consumers by deploying tech to improve inventory transparency…
Generation Z Still Shops In-store, Expects Efficiency
A new Fluent Commerce survey revealed that the demographic enjoys shopping in bricks-and-mortar, but demands…
Generation Z: Brick-and-Mortar’s Saving Grace?
The demographic is mobile-savvy, but prefers to engage with product in store.
Gen Z Prefers Shopping Off-line, but Store Experience Is Key
They like the convenience of shopping online, but prefer the tactile experience of feeling, touching and…
Generation Z: Influential and Intuitive Fashion Shoppers
Marcie Merriman, executive director of business strategy and retail innovation at EY Advisory, explains.