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Generation Z

Has Crisis Changed the Gen Z Consumer?

As a new generation enters the workforce during a pandemic, behavioral research finds continued optimism.

Nostalgia Items Lead Google Searches Among Baby Boomers

Polaroid cameras, typewriters and vinyl records are still resonating in 2020.

Who Has the Cleanest Underwear?

Intimates and swimwear brands are getting sustainable. But what each brand is doing varies — and can be…

Not Buying It

Is the issue overconsumption? Some consumers and industry experts are simply not buying it. "No-buy" stints…

You Can’t Fool Generation Z

Industry experts examine the consumer behavior of the next generation of digitally native consumers.

Drunk Shopping Is a $44.9 Billion Industry in the U.S.

New research by Finder reveals insights into America's retail hangovers.

New Consumer Insights Report Reveals Gen Z Attitudes to Luxury Shopping

Boring retail is dead and the new wave of consumers want brands to help them express their identity.

How Macro Trends in Wellness and Inclusivity Will Shape Fashion Through 2022

Trend forecasting firm Fashion Snoops shares how sustainability, technology and other macro trends will shape…

Novelty Bags Make a Comeback at Fame, Moda Trade Shows

Meanwhile, fashion companies and brands fret over the coronavirus.

Gen Z: A New Kind of Consumer With Eyes on the Future

New data by EY finds the younger consumer is complicated, diverse and contradicting.

What Brands Can Learn From the VSCO Girl: 5 Tips for Engaging Gen Z

Allison Roy, senior digital consultant, content and influencer at Capgemini DCX, shares insights on reaching…

Responsible Fashion Becomes More Popular as Gen Z Speaks Out

A WGSN study presented at Project New York shows Generation Z is leading the charge against climate change…

PopSugar Brings Back Play/Ground as Events Business Grows

The event has grown to hundreds of advertisers and is solidifying as a revenue-driver for the company.

Like Brands, Influencers Will Be Held to Higher Standards of Transparency in 2020

Knowledge sharing, virtual influencers and transparency are among the influencer marketing trends to watch in…

A Secondhand Opinion: Retail 2020 and Beyond

WWD asks experts in the reuse, re-commerce, resale and secondhand markets what trends will define retail in…