Gen Z
PwC: Gen Z Plans to Spend 23 Percent Less On Holiday Purchases
The consulting firm noted that overall consumer spend is expected to decrease by 5 percent, led by Gen Z…
Gen Z Is Searching for Dream Thrift Finds, Caffeine Clothing and Art Deco Revival, Pinterest Says
Pinterest unveils its 2025 fall trend report and partners with global vintage retailers to launch Thrift Shop.
Field of Study by Pacsun Targets the Maturing Customer
There's more to Pacsun than licensed graphic tees and swim trunks.
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Led by Gen Z, ‘Cancel’ Fear and Intentionality Are Driving Consumers to Embrace ‘Value Spending’
Survey data from Lightspeed reveals the psychological consumer behaviors that are impacting purchasing…
Von Dutch Launches New Brand Aimed at Evolving ‘Legacy’
The new brand targets Gen Z consumers.
This is the Fiber Gen Z Prioritizes While Embracing Authenticity & Sustainability
Two-thirds of Gen Z consumers say cotton is their favorite fiber or fabric to wear, according to Cotton…
Pacsun’s ‘Rare DNM Edit’ with Selena Gomez Returns
Pacsun joins forces (again) with Selena Gomez's Rare Impact Fund with a second edit supporting the singer's…
Who’s Most Likely to Use Buy Now Pay Later for Holiday Gifts?
Baby boomers most likely to use BNPL for holiday gifts, while more higher-income consumers earning over $100K…
This Denim Collection Supports Mental Health Services
Pacsun joins forces with Selena Gomez's Rare Impact Fund.
How Bizarre is Bazar? Meet the Fast Fashion Marketplace
This online marketplace sells discounted overstock and returns from labels like Cider and Commense. The…
Spotify’s Report Finds Gen Z Craving Connection and In-person Experiences
The streaming service's latest Culture Next report looks at the younger generation's cohort attitudes based…
Gen Z’s In-store Shopping Demands Mimic Online Expectations
The latest RetailNext report reveals Gen Z's $360 billion power push for fast, tech-driven, in-store shopping…
Millennials and Gen Xers—Not Gen Zers—Are Temu, Shein’s Average Shopper
The two generations are fueling the ultra-low-priced e-commerce platforms' growth, and both are expected to…
Young at Heart: How American Eagle Became Gen Z’s Favorite Brand for Jeans
A strong focus on fabrics and fit variety helps American Eagle maintain its place as Gen Z's favorite brand.
The Surprising Ways Gen Z is Shopping Now
More than three-quarters of Gen Z consumers like to purchase clothing in a physical store, but e-commerce is…