Gen Z
Y2K, Color and Winterized Denim Lead F/W 24-25 Trends
Dark colors, nostalgic designs and cozy fabrics top denim mill trends for F/W 24-25.
Return Fees’ Unsubtle Impact on Consumer Behavior
Trustpilot's latest consumer survey reveals an increase in intent to buy in bulk and return to save on…
Bows, Badminton and Grandpa Fashion Lead Pinterest’s 2024 Trend Forecast
The image-sharing social site offers a peek at "not-yet-trending" themes to watch in the year ahead.
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How 2023 Became the Year of the ‘Tourdrobe’
Music, social media and DIY-ing come together to reinvent how young concertgoers get ready for the big show.
Guess Targets Gen Z and Men with New Jeans Brand
The new Guess? Jeans brand is the company's way to address the business casual movement head on.
After Sephora Success, Kohl’s Is Trying Something New
The retailer's new move shows it's looking beyond millennials and trying to win over Gen Z and Gen Alpha by…
Spring/Summer 2025 Trends Clap Back at Quiet Luxury
Young consumers are putting their dollars behind aspiring creatives instead of the big luxury conglomerates.
Buy Now, Pay Later Poised to Fund Major Chunk of Holiday Spending
More than half of Gen Z and millennials plan to increase their use of installment plans for holiday shopping…
Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time
81 percent of young consumers don't want to see the same kind of content on every platform, according to…
Monki Finds Creative Synergies with Gen Z-owned Iggy Jeans
H&M Group's Monki brand is tapping into the colorful world of Iggy Jeans.
Barbiecore Rages on at Magic Las Vegas
If it's trending on TikTok, it was at Magic Las Vegas last week.
Trims Take Direction From Gen Z Fashion Trends
Munich Fabric Start presented four trend stories for F/W 24-25 trims.
Beyond Basics: Denim Mills Innovate with Color, Texture and Prints
In terms of fashion, denim mills are beginning to follow Gen Z's lead.
What’s Making Stores More Relevant Than Ever
Experts discuss why stores now offer a competitive advantage in the evolving retail landscape.
At Premiere Vision NYC, 5 Ways Retail Should Engage Gen Z
Nelly Rodi Paris laid out five factors to consider when going after Gen Z's estimated $360 billion spending…