Gen Z
EXCLUSIVE: Barbie Collaborates With Edikted on New Y2K-inspired Collection of Gen Z-oriented Fashion Staples
The collection is available May 7 on Edikted's official website.
How Function and Price Are Shaping Festival Fashion Trends in 2026
As festival passes and concert ticket prices continue to skyrocket, attendees are more focused on being…
How Gen Z Nostalgia and Music Are Driving Festival Fashion Trends in 2026
Grungy boho and club-inspired vibes are going viral this festival season.
Gen Z Shopping Habits: Young Consumers Still Love Brick-and-Mortar Stores
YouGov data suggests that this young cohort is more inclined to spend time in stores.
Why Gen Z Is Rejecting Perfect Fashion—and What Denim Brands Can Learn
In the current climate, it's no surprise that designers and consumers continue to reflect fondly on the past.
Shifting Spending Habits Redefine the Fashion Landscape for 2026
Changing consumer values, Gen Z influence and value-driven brands are transforming the industry's winners and…
What’s Next in Denim Fashion for 2026?
Denim brands are looking beyond the '90s for inspiration.
Target Cuts Production Times, Keep Its Fashion Moving at Internet Speeds
The retailer is in the process of renewing its focus on style with a new CEO coming in.
Gen Z Isn’t Done with Fashion; Just Editing It, Depop Reports
Depop has dropped "The Edited Self," a 2026 trends forecast that predicts a major shift toward intentional…
Last-Minute Gifts Every Gen Z Shopper Will Want
From vintage-inspired denim to tech gadgets, cozy blankets and exclusive vinyl, here are the top last-minute…
Pacsun Launches Secondhand Platform, PS Vintage
The retailer is partnering with Springy to source the throwback styles.
How Vintage Fashion Festivals Reveal Today’s Consumer Mindset
Vintage festivals and markets are more than just shopping events—they're spaces where sustainability…
The Future of Fashion Report: WWD x BCG Break Down the New Consumer
The report draws on consumer surveys and CEO interviews to understand Gen Z and Gen Alpha.
The Four Factions Reshaping Gen Z—and Why Brands Need to Pay Attention
A series of contradictions mark the cohort.
Pacsun’s Youth Study Shows Social Media Outranks Sustainability
Social media's influence on Gen Z and Gen Alpha is evident throughout Pacun's new report.