In a bid to win over young consumers’ thrift-obsessed shoppers, Pacsun is rolling out its own curated take on vintage fashion.
This week, the Southern California retail brand introduced PS Vintage, an assortment of vintage fashion powered by Springy, an online resale retailer. Springy sources the limited stock garments for Pacsun.
The curation was developed with direct input from Gen Z through Pacsun’s Youth Advisory Council, a program the retailer launched in September that grants selected members direct access to Pacsun’s strategic decision-making processes and spot at the leadership table.
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Rather than a traditional brand ambassador program, the council promote community and encourages its young members to contribute new ideas that reflect the values and priorities of their cohort.
“Vintage shopping has become central to our community, and with this launch, we wanted to make that experience authentic and accessible,” said Richard Cox, Pacsun’s chief merchandising officer. “Guided by strong consumer listening, our trend-driven curation delivers on the style our consumers love while reflecting the sustainability they value.”
The collection offers a mix of graphic tees, hoodies, denim, jackets and more. Items from Lee, Carhartt, Ferrari, Harley-Davidson, Nike and The North Face are part of the assortment. Some styles tap into Y2K trends; others nod to the holiday season with a fun assortment of vintage holiday graphics and sweatshirts.
Denim highlights include a light blue ’90s Levi’s jean jacket for $150 and a Lee Storm Rider jacket for $200.
The collection is available now on Pacsun’s website. It will expand to 15 Pacsun stores next year.
