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Gen Z
Resale Is Flourishing and These Startups Are Innovators to Watch
Trove, the firm behind Levi's resale play, raised $77.5 million last month, and Galaxy launched to court Gen…
How Gen Z’s Diverse Shoppers Will Spend This Back-to-School Season
Retailers that offer an assortment of apparel that underscores inclusivity may find themselves in higher…
Gen Z Ditches Streetwear Stars for Prep-School Panache, The RealReal Finds
Streetwear's undisputed reign may be coming to an end, according to The RealReal.
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The Clock is Ticking: Get Your Brand on This App
With roughly 1 billion users worldwide, Gen Z's favorite social app is where savvy marketers says brands need…
Ralph Lauren Moves Into the Metaverse
A new collaboration thrusts the brand's modern style into a "thematic, virtual world" where Gen Z's avatars…
Tips for Retailers Navigating Denim’s Generational Divide
Each generation puts its own stamp on denim fashion. Edited breaks down the unique style preferences of…
The Lowdown on the Imminent Return of Low-Rise Jeans
Global fashion search platform Lyst reported this week that searches for low-rise jeans jumped 91 percent in…
Editor’s Take: Dare to Step Into the World of #Bamarush Fashion
From Crocs to coconut girls, TikTok has birthed a bevvy of viral fashion trends but few as bewildering and…
How to Cultivate Loyalty with Next Gen Shoppers
It's more important than ever to cultivate loyalty despite the stops, starts, and potential for more Covid-19…
Does Sex Still Sell Jeans?
While some denim brands still use sexy ad campaigns to sell jeans, their approach has evolved significantly.
Indochino Leans on Buy Now, Pay Later to Lure Gen Z, Millennials
After integrating Klarna, Indochino lifted average order values 16 percent and boosted conversion from paid…
Editor’s Take: Millennials, It’s Time to Give Up Festival Fashion
With the oldest millennials turning 40 years old, the 2021 festival season may not have the same energy as it…
Gen Z Shoppers are Swapping Amazon for Resale Sites
Gen Z is harnessing its influence to change U.S. shopping trends—and this cohort is pushing a more…
Victoria’s Secret Chasing Retail’s Big Store Trend
As part of its turnaround, the underwear seller is hoping to shake things up with a bit of trial and error.
Westfield’s Big New Attraction? Gen Z’s Cultural Heartbeat
A TikTok popup at Westfield London just might get Gen Z off their phones and hoofing it in the real world at…