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Gen Z

Gen Z Gives Afterpay a Cyber Weekend Boost

What's more, Amazon captured the largest share of Black Friday retail sales, or 17.7 percent, one survey has…

In Season: Spring/Summer 2023 Denim and Trims Look Book

The Spring/Summer 2023 In Season look book will help arm designers with the insight they need to navigate…

How Fashion Got Its Mojo Back in 2021

Lyst's new report reveals how pent-up demand for dressing up and going out helped rekindle pandemic…

Inside Rivet’s Winter Issue

Rivet's 2021 winter issue examines the steps the global denim industry is working to minimize its impact on…

Y2K Fashion Adjusts to Gen Z’s Digital-First Shopping Behavior

Gen Z retailers like Asos and Urban Outfitters are moving quickly to capitalize on Y2K fashion trends.

Why Nike, Adidas and Vans Get Gen Z’s Vote

Cowen research pulls back the curtain on millennial and Gen Z consumption appetites.

Will Allegations Damage Brandy Melville’s Standing With Gen Z?

Its exclusive retail partner Pacsun said it was "deeply troubled" and "looking into the situation to make a…

#BamaRush Fashion Phenom Planning to Go Public

One of the most name-dropped fashion brands of August's viral #BamaRush sensation filed paperwork for an IPO.

Gen Z Teens Are Really Into Secondhand Shopping

Not much has changed with which brands the high-school-aged crowd prefers and where they shop online…

Levi’s Courts Gen Z with Coffee and Sweats Popup

Levi's launched a popup at its Times Square location in partnership with brand ambassador Emma Chamberlain's…

Rue21’s Latest Launch Meets at the Corner of Esports and Streetwear

Rue21 is teaming with culture media and fashion company Frank151 and professional esports organization OpTic…

After a Dip, Covid Pushed Influencer Marketing Even More

Despite recent challenges influencer marketing is growing significantly, with the market more than doubling…

Nike Taps Gen Z Star Billie Eilish for Slime-Green Vegan Jordans

Supply-chain hiccups seem to be delaying Nike's launch with the pop star, whose collab includes a second…

Guess Bets on Denim-Loving Gen Z to Fuel Growth

Guess cited denim, market expansion and Gen Z engagement as major focus areas to fuel growth and meet revenue…

Pacsun’s New Brand Targets Gen Z Demand for ‘Fluid Fashion’

Gender-neutral styles—only formally introduced at Pacsun just a year ago—now account for more than…