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Gen Z

Who’s Dominating Fast Fashion? It’s Not H&M Anymore

The ambitious e-commerce upstart that's openly exploited the $800 de minimis loophole is asserting its place…

Nordstrom’s Asos Joint Venture: What to Know and Why it Matters

Forrester analyst Sucharita Kodali explains why the "synergy makes a lot of sense."

Does Gen Z Care About Discounts? Here’s What the Data Says

Bluecore's State of Personal Commerce survey uncovers new details on what motivates consumers to purchase.

Fashion Professors on Why Brands Need Gen Z’s ‘System Thinkers’

Andrea Kennedy, a professor at LIM College, said fashion students are coming to school fully aware of the…

Afterpay’s Genderfree Shop Sparks Larger Conversation Around Inclusivity

Afterpay launched a Genderfree curated shopping experience that invites brands to showcase their products in…

Is Business Good for Society? Less Than Half of Gen Z and Millennials Think

"Values-driven" Gen Z and millennials "are holding themselves, and business, accountable," said Deloitte's…

Hudson’s Bay Hopes Forever 21 Launch Can Attract Gen Z Shoppers

Forever 21 collections will be available on the Hudson's Bay online marketplace as the retailer refreshes its…

Etsy Is Paying $1.6 Billion for Gen Z

The peer-to-peer platform is set to acquire Gen Z-loved fashion resale startup Depop for more than $1.6…

How This War is Creating a Golden Denim Opportunity

To be skinny or not to be skinny? That is the question.

10 Ways to Re-Introduce Low-Rise Jeans Into Your Closets

From slouchy boyfriend fits to ankle-skimming skinnies, low-rise jeans are back.

Amazon Isn’t No. 1 in App Downloads Anymore—This Rising Fashion Threat Is

New data shows that Amazon was recently dethroned as the most downloaded mobile app in America.

Social Outings Spur Spring Rally for Revolve

Revolve is "reassorting" back into products like dresses that are "associated with social outings and…

What to Know About ‘Cheugy,’ the Gen Z Term Trending on TikTok

The nebulous term has been used to describe everything from sneaker culture and Ugg boots to lasagna and…

Hollister Taps TikTok’s Biggest Stars for Trend-Forward New Brand

The Gen Z-focused apparel brand will kick off an exclusive, multi-year clothing deal with Charli and Dixie…

10 Gen Z Wardrobe Essentials You Need to Know

A new reported by retail analytics firm Edited pinpoints 10 common items that Gen Z consumers are searching…