Augmented Reality
Herschel Fetes Back-to-School Season With Augmented Reality in E-Commerce
The backpack-centric lifestyle brand's product pages feature 3-D images that consumers can visualize using…
Want to Try on Gucci Shoes From Anywhere? There’s an AR App for That
Augmented reality gives Gucci a tool to nudge consumers browsing its Ace footwear in the iOS app farther down…
How This Augmented Reality Startup Squeezes Conversions Out of Your Smile
NexTech AR's latest rollout employs Microsoft Azure to glean deeper insights from the virtual try-on…
Smile! How NexTech Uses Sentiment in Virtual Try-on Feature
The company added virtual try-on tech to its augmented reality commerce platform, using Watson machine…
Why 3D and AR Could Be the Next Big Innovation Wave in E-Commerce
Tech innovators like Vertebrae and NexTech are building 3D solutions for the e-commerce landscape that can…
Why Amazon Wants to Raid Your Selfies and Read Your Calendar
According to a new patent application, Amazon wants to data mine your life to unearth what you need and want…
This Company’s Bringing AR to E-commerce, No App Required
With its ability to show products realistically, augmented reality is proving to be one of the hottest…
Sam’s Club Now Feels a Lot Like Shopping in China—and That’s a Good Thing
A new small-format Sam's Club Now store in Dallas serves a "technology lab" that tests mobile-powered future…
Snapchat is Using Augmented Reality to Sell an Exclusive Levi x Disney Denim Cap
Levi's and Disney have teamed up with Snapchat to offer an augmented reality filter that links directly to a…
Macy’s Beefs Up Store Tech Ahead of the Holidays, with Facebook Partnership and VR on Top
Macy's debuted a partnership with Facebook to bring new e-commerce brands to its in-store pop-up service…
Could Augmented Reality Bring Shoppers Back to Stores?
Augmented reality could create engaging new ways not only of experiencing brick-and-mortar but also of…
First Half Tech Recap: Blockchain Buzz Builds, Data Debacles, Cashierless Checkout and More
There's been no shortage of tech news in the first six months of 2018. Here are some of the biggest themes…
Could Computer Vision and AR on Smartphones Transform Last-Mile Logistics?
Computer vision and augmented reality can unlock smarter parcel barcodes, improving delivery drivers'…
The “Cool” vs “Creepy” Conundrum: Taking the Consumer Pulse on Innovative Tech
RichRelevance surveyed more than 1,000 consumers to identify the innovative technologies they voted "cool" or…
Monki-ing Around: How Holograms Help H&M Reach Mobile-Minded Shoppers
Timed to the Stockholm Fashion Tech Talks taking place on June 5, H&M shared two forthcoming innovations for…