Augmented Reality
Bonobos Exec Micky Onvural on the Best Uses for AR, VR
Onurval shared how Bonobos thinks about technology's role in the customer experience and why stores will…
Here’s How Consumers Think AR and VR Will Influence Shopping for Apparel
In the near future, smartphone users will rely on digital assistants for everything from "aspirational…
Nike Drops Kyrie 4 Sneaker With New Facebook Messenger Feature
Nike continued its streak of exclusive product drops, partnering with Facebook Messenger to show off the…
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Would You Wear Augmented Reality Glasses That Help You Shop?
Google Glass may have been too far ahead of its time, but the market for augmented reality eyewear could be…
Putting the “AR” in Zara: Fast-Fashion Retailer Brings High Tech to Physical Shopping
The fast-fashion retailer is using augmented reality (AR) to bring some excitement to in-store shopping and…
Lectra Turns to “Game Changing” Tech to Take Materials Costing From Days to Minutes
From augmented reality to improve fabric cutting machine uptime, to millennial inspiration improving its…
AR Arrives on the Amazon App, Could Be on 900M Devices This Year
Amazon's Android app gets an augmented reality update, as 2018 promises to be the year when AR reaches nearly…