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Augmented Reality

Meet Swan Beauty, the AI-Powered Personal Vanity Mirror

The mirror, beauty's answer to similar technology from Tonal and Lululemon, retails for $795.

Browzwear Acquires AI-generated Model Maker Lalaland.ai

The deal broadens Browzwear's artificial intelligence capabilities and expands Lalaland.ai's reach.

Hockerty’s Sneakers Brings Virtual Reality To Custom Made Looks

An app used by custom-made men's brand Hockerty for sneakers allows users to virtually see how a customized…

How Fibbl is Redefining Online Shopping Through 3D and XR Technology

The Stockholm-based company recently secured additional funding and is leveraging 3D and XR to create an…

Augmented Reality Platform Eternitee Reimagines Fashion With the Classic White T-Shirt 

The company combines the physical and digital worlds with AR skins to stay up to date with the latest social…

These New Technologies Are Bringing Retail into the New Year

The new year is bringing plenty of newness to retail, much of it "behind the scenes" thanks to further…

Nordstrom and Macy’s See Dollar Signs in the Magic of Disney

Nordstrom tapped emerging creatives to turn out Disney designs, and Macy's hopes "magic" AR mirrors offer the…

Coach’s Augmented Reality Partner Unveils Standalone AR Store

Coach's partner in augmented reality is turning its AR Mirror into an "autonomous retail agent."

Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

The Tapestry brand worked with Zero10, a fashion AR try-on company that calls Tommy Hilfiger a partner, on…

Men’s Wearhouse Installs AR Mirrors Ahead of Prom Season—Is Nike Next?

The men's wear retailer teamed with Snap Inc. on the virtual try-on launch, after the Swoosh had a successful…

H&M’s Brooklyn Boutique Offers First Look at New Metaverse Launch

H&M offers a curated preview of the Innovation Metaverse Design Story fashion collection at the popup…

How AR Tools Like Virtual Try-On Could Slash Rate of Returns

A new study from Narvar also shines a spotlight on the widespread consumer abuse capitalizing on loopholes in…

Amazon Fashion Has Some Virtual Tricks Up its Sleeve

Four years after Amazon brought augmented reality to its Android app, iOS users are getting a virtual…

Amazon Home Thrives Off AR Innovation, Pandemic Purchases

"We truly learned the importance of multiple sourcing channels with direct import and direct fulfillment,"…

Retail Tech: Gatik Goes Fully Driverless With Walmart, Bolt Logistics Raises $92.5M, Kmart Australia Taps Centric PLM

Vntana raised $10.5 million, while Wish tapped Klarna, Mirakl acquired Octobat and Bold Metrics updated its…