Augmented Reality
Retail Tech Roundup: RewardStyle Launches Video Shopping, Tulip Acquires Blueday
The latest Retail Tech Roundup includes recent news from USPack, Searchspring, Button, Plum, SmarterHQ…
How Fashion Is Using Tech to Weather the COVID Storm
Apparel retailers struggling to weather the COVID storm will be wise to pin their hopes on seamless…
Diesel’s Creates Immersive Experience for Buyers with New Digital Showroom
Diesel and parent company OTB are putting their own spin on digital showrooms and the result is right on…
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Q&A: 3DLook on the Omnichannel Opportunity for Virtual Fit Technology
Virtual try-on experiences could remove the friction of fitting rooms from the brick-and-mortar shopping…
With Studio Photo Shoots a No-Go, Asos Turns to Augmented Reality
AR simulates real-life model photography while Asos opts not to work with models in its studios due to the…
Why This French Luxury Label Is Upgrading E-Comm with 3D Images
COVID-19 is pushing e-commerce to the top of retail's priority list, making cutting-edge product…
Beam Your Next Burberry Bag Into Your Closet Using Augmented Reality
Burberry's new shopping tool allows users to experience the brand's footwear, bags and clothing through…
Digital Shopping Gears Up for a 3D Future
Pinchable, spinnable 3D assets that tempt consumers to virtually try on clothes and shoes can inflate…
How Star Wars Brought the Force to H&M and Instagram
The latest installment of the film franchise provoked an experiential response from the Swedish fashion chain…
6 CES Tech Trends to Watch
The 2020s could deliver the high-tech future promised by The Jetsons.
Shopping for Ski Outfits? Augmented Reality Can Help
One outdoor retailer thinks augmented reality can help shoppers overcome their hesitation with purchasing…
Clever T-Shirt Promotes Sustainability Using Instagram and Augmented Reality
The Last Statement T-shirt uses NFC technology and Instagram filters to reveal customizable messaging…
Augmented Reality Fuels ‘Experience of Discovery’ for Sneakerheads on GOAT
Sneaker resale marketplace GOAT unveiled an augmented-reality-powered innovation giving sneakerheads a closer…
Why This Intimates Producer Is Using AR in Product Design
IKAR is working with CGTrader and Magic Leap to incorporate augmented reality in its product design process.
Report: Technology Helps Consumers Shop, But Basic Frustrations Linger
By 2021, the vast majority of retail executives say they expect to be using "intelligent automation" across…