Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
The Whitaker Group and Adidas Are Dropping Four Peach-themed Sneakers for Atlanta’s 404 Day
Including two colorways of the Evo SL.
The Best Sneakers Releasing in April
Including Virgil Abloh's Air Jordan 1 and Pharrell's Adidas Vario Flat Earther.
Spring Weather Can Bring A Little Bit of Everything: Six Shoe Trends to Navigate the Fickle Season
FN breaks down the trending footwear styles for the new season.
WWD Recommends
Pharrell Williams’ and Adidas’ Next Sneaker Is So Flat They’re Calling It the Flat Earther
The Vario Flat Earther deviates from the chunky Jellyfish.
Adidas Gears Up for the World Cup With Handball Spezials Matching 11 Countries’ Away Kits
All but two of the shirts revealed last week are accounted for.
Adidas Takes Performance Basketball Into the Future With a 3D-printed Sneaker
Coming out of a new platform called Project R.A.P., short for "Radical Athlete Perception."
Euromonitor Reveals Top Global Shoe Brands in New Report
Nike, Adidas, Skechers and New Balance are the top four shoe brands in both the world and in the U.S., says…
Athletic Lifestyle Product Is Becoming a Tough Sell in Europe
European sporting goods data predicts sneaker softness as dress trends return.
Bad Bunny’s Newest Adidas Signature Sneaker Will Be Released Soon
The sneaker debuts this month alongside a collection of Bad Bunny x Adidas lifestyle apparel.
Margiela, Apple, and Vera Wang Join Global-minded Shanghai Fashion Week
The fall 2026 schedule is packed with familiar names, including Feng Chen Wang, Susan Fang, 8on8, Oude Waag…
10 Million Pairs Sold: How the Adidas Evo SL Has Become a Runaway Hit
Industry insiders explain the shoe's success a year into its shelf-life and as it nears eight digits of…
Adidas’ Hottest Running Shoe Gets Its Loudest Look to Date With an Iridescent Upper
The Evo SL also gets a small hit of faux pony hair for the "Year of the Horse."
Adidas Brings Team USA’s Iconic Denim World Cup Look to the Samba, Superstar and More
The shoes replicate the faux-denim '94 kit with the real material.
Adidas Revives Iconic 1994 USA Denim Soccer Jersey
Adidas Originals launched a throwback collection inspired by the iconic denim-print kit.
Adidas’ Hyperboost Edge Takes Boost Cushioning Into the Future With Pebbled Supercritical Foam
Adidas' general manager of running spoke to Footwear News on the max-cushioned super trainer that debuts…