Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth
Adidas CEO Bjørn Gulden says the new team is a "game changer."
Adidas’ Hottest Running Shoe Gets a New Exoskeleton for Better Containment
Aptly named the Evo SL Exo.
Why Adidas Just Extended CEO Bjørn Gulden’s Contract Through 2030
Since joining the company, the executive executed on his roadmap aimed to make Adidas a "healthy company" by…
Adidas Notches Double-Digit Growth, Forecasts Slower Sales This Year
The German sportswear giant saw sales grow 11 percent in the last quarter of 2025.
Adidas Shares Slide on Cautious Forecast Despite Record-breaking 2025
After double-digit sales growth during 2025, Adidas executives insisted on a more circumspect outlook for the…
Nike, Adidas and Puma to Lead Sneaker Market Growth Via Innovation, Sustainability
ResearchAndMarket says sneaker market's projected compound annual growth rate is 5.6 percent to $126.15…
Kendall Jenner, Jennie Among the ‘Superstars’ Joining Samuel L. Jackson in Adidas Originals’ Latest Campaign
The spot also stars Olivia Dean, James Harden, Lamine Yamal, Baby Keem and Tyshawn Jones.
The Best Sneakers Releasing in March
Including Virgil Abloh's Air Jordan 1 High Alaska and the Nike Air Max 95 Neon restock.
Sp5der Puts Its Stamp on New Adidas Superstar Collaboration
Young Thug's brand gets two new colorways of the classic sneaker.
Bad Bunny’s Signature Adidas Sneaker Is Coming Back in Black and White in March
Worn by the artist during his Super Bowl press conference.
Clean200 Tracks the Clean Economy and Fashion Barely Shows Up
The Carbon Clean 200 lists public companies making money in the clean energy economy. Consumer brands make up…
Believe That: Anthony Edwards and Adidas Are Launching a $100 Basketball Sneaker
The budget model is named for his signature shoe slogan.
Adidas’ Cork-Cushioned Mules Are Getting a Cow Print Makeover
The slip-ons have been compared to Birkenstock's popular clogs.
Two of Pharrell’s Limited Adidas Jellyfish Sneakers Are Getting Wider Releases This Week
Triple Black and Royal Blue both dropped in single outlets last year.
Stanley 1913 Expanding Into Accessories
The brand best known for its drinkware is launching backpacks, totes and other products.