Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Adidas’ On-trend Tokyo Sneaker Is Going All-in on Animal Prints With New Releases
The bold looks are arriving at select retailers now.
Anne Hathaway Trades Press Tour Heels for Zebra Print Adidas Tokyo Sneakers in New York
The actress gave the rising animal print shoe trend a sportier, street style turn.
Adidas Has About 30 Days to Answer Allegations of Gender Discrimination
Lindsay Gregg filed a lawsuit alleging violations of gender discrimination and whistleblower retaliation…
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Short Takes: Eleventy Goes North, Steelers Honor Mac Miller, Adidas Veteran Jumps Ship
Quick hits from the menswear world.
Nike and Adidas Will Battle It Out With Dueling Storefronts at Bustling SoHo Intersection
The Swoosh's new home is located directly across the street from Adidas' massive SoHo flagship on the corner…
PLC Detroit, Ruth E. Carter and Adidas Make Costume Design Education Accessible With Free Online Course
The four-part course is available now.
Willy Chavarria Gives the Adidas Superstar’s Signature Shell Toe Its Flowers With New Rose Detail
The Chavarria Superstar sneaker will come in two colorways alongside an apparel collection.
Wales Bonner and Adidas’ Next Exotic Sneaker Is a Rattlesnake Gazelle
Dropping alongside at least three other sneakers.
Project FAE Aims to Deliver Recycler-Ready Textile Feedstock
The Fashion for Good-led Project FAE aims to recycle post-consumer textiles at scale by addressing the gap…
Adidas Cooks Up a Limited Samba Sneaker for United Airline’s 100th Anniversary
Following the lead of a Nike Air Force 1 Low for Delta's centennial celebration.
Athletic Brands Jockey for Position in Wake of World Cup Fever
Athletic shoe players will see some sales uptick, but the main event is the marketing play by brands to…
The Adidas Samba’s Latest Act Comes as a Woven Mule
A fresh spin just in time for summer.
Denim Sneakers Are Hardly New — but They’re Suddenly Everywhere
Levi's is collaborating with Nike more often, and in-line denim sneakers are popping up across the board.
Adidas’ Newest Originals Flagship Centers Around NYC’s Creative Community
The new store is less than one block away from its prior SoHo location.
Pharrell Williams’ Adidas Jellyfish Sneaker Will Get a Beachy Look This Summer
He first worn the sneaker at the FN Achievement Awards in December.