Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Something’s Missing from Nike’s U.S. Olympics Basketball Team Photo: Adidas
Nike is making sure you don’t see even a fraction of non-Nike gear in a new promotional shot of the U.S…
Adidas Originals & Pharrell Williams Debut New Yellow Hu NMD
Addias Original’s wildly popular NMD silhouette is getting a new, more human touch thanks to music and…
Paris Retail Gets Twin Votes of Confidence
Adidas ranks the French capital among six key global capitals, and Dsquared2 plants a second flagship.
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Adidas Sues Skechers for Patent Infringement… <em>Again</em>
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Flex, MAS Create Wearable Tech Partnership
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Dow Hits Record High as Amazon Prime Day Hits Snag
The stock rally continues as the Dow hits a new high and Amazon's Prime Day gets underway.
Europe’s Stock Markets Rise, Except for Milan’s FTSE MIB
Retail and luxury stocks were mainly on the upswing in mid-morning trading.
Li & Fung: Activewear Brands Will Dominate Wearables
Wristwear will go the way of Google Glass as activewear brands expand their wearable tech offerings.
Europe’s Stock Markets Climb, Except for FTSE 100
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New Survey Ranks Nike First for Brand Intimacy with Consumers, Followed by Levi’s, Under Armour
Double-digit percentage growth is predicted for the international apparel business between now and 2020…
<b>Adidas Originals</b> Makes Runway Splash with <em>White Mountaineering</em>
Designer Yosuke Aizawa debuted a two-part show during a fashion show in Paris last week, showcasing the…
F/W 2016 Porsche Design Sport By Adidas Collection Amps Up Tech Features
Adidas is stepping up its game with its new tech-meets-fabric hybrid. The company announced that its…
<b>Adidas</b> Taps <b>Kanye West</b> to Co-Design <em>Performance Footwear</em>
Adidas and Kanye West are making it official. On Wednesday, Adidas announced the launch of Adidas + Kanye…
Adidas and Kanye West Step Up Collaboration
The sporting goods giant and the artist are launching an entity creating footwear, apparel and accessories…