Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Nike, Under Armour Among Social Currency Leaders
According to a report out this week, the top brands leading in social currency include Nike, Levi's and Under…
Michael Engelhaupt Named Head of Latin America for Cath Kidston
Engelhaupt had worked at Under Armour since 2014.
Fergie to <em>Take the Stage</em> at Two Ten Gala
Caleres designer and musician, Fergie, will get the party started at Two Ten Foundation’s 77th annual VIP…
Adidas to Unveil Originals Store in SoHo, Open Design Studio in Brooklyn
Rappers Joey Bada$$, Kirk Knight, CJ Fly and Nyck Caution will talk about Adidas and perform Tuesday night to…
Adidas Originals Looks to the Future with Urban Outfitters Collection
Adidas Originals and Urban Outfitters have unveiled a new collaboration entitled “We the Future,” featuring…
Adidas Cements U.S. Comeback as It <em>Surpasses Under Armour</em>
Long-standing Adidas CEO Herbert Hainer may be on his way out, but he can celebrate one last victory in the…
Designers: Apple Vs. Samsung Case Could Hurt Fashion
In briefs filed to the Supreme Court, Tiffany & Co., Adidas, Calvin Klein and more argued against design…
Kanye to Adidas: “We Have to Make a Shoe that Costs $30”
Kanye West’s Yeezy line of sneakers for Adidas Originals has made headlines for many things, but being…
Adidas Pumps Up New Products to Maintain Momentum
The German sporting goods maker reaffirmed its increased guidance for 2016.
Adidas Predicts 2016 Profit Will Hit the Billion-Euro Mark, Kylie Jenner and Rihanna Drive Sales at Puma
German sporting goods group Adidas raised its 2016 outlook for the fourth time this year Thursday.
Adidas Raises 2016 Guidance
The German sporting goods-maker upped its yearly forecast again after releasing strong preliminary…
European Stock Markets Seesaw
Retail and luxury stocks were mostly down in mid-morning trading on Thursday.
Alexander Wang Said to Be Adidas’ Next Fashion Collaborator
The project will supposedly be unveiled during New York Fashion Week.
Karlie Kloss <em>Poses</em> Adidas by Stella McCartney
Supermodel Karlie Kloss will serve as the face of Adidas by Stella McCartney’s Fall/Winter 2016 campaign, the…
Adidas Provides Update on 2020 Goals: “Speed, Key Cities and Open Source”
At an investor event Monday in Herzogenaurach, Germany Adidas Group provided more details on its 2020…