Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Kanye West Wants to Open 200 Yeezy Stores in the Next Year
As Kanye West launched his highly-anticipated Yeezy Season 4 collection Wednesday, the rapper and designer…
Yeezy Season 4 RTW Spring 2017
Kanye West held a captive audience on Roosevelt Island for the fourth, and increasingly predictable…
Resort 2017 Accessories: The 12 Best Backpacks
WWD picks the best backpacks from the resort and holiday collections.
WWD Recommends
Yeezy Parcels Out Details About Spring Show at Glacial Pace
The show time has been disclosed, but not its location.
Amazon Aims to Quell the Sale of Counterfeit Footwear
Amazon’s plight to extinguish counterfeiting sellers on their website may be putting the brunt of the…
First Bread & Butter by Zalando Attracts 20,000 Consumers
The first edition of a consumer-oriented Bread & Butter by Zalando as a trend show was well-recieved among…
Kanye West’s Air Yeezy 2 for Sale on Walmart.com
A sneaker reseller has opted for an unlikely platform to sell a pair of Nike Air Yeezy 2s.
Adidas Outdoor: Trail Running Pre-Orders for Spring ’17 Up 62%
Adidas Outdoor has found its stride in trail running footwear. The athletic-meets-outdoors brand reported…
Adidas Debuts New Athletics Category at New York Event
Adidas continues to dominate the activewear market with new merchandise.
Adidas Launches Athletics With Help From Andrew Wiggins and Joakim Noah
Within the next 18 months, Adidas Athletics should comprise at least 50 percent of global apparel sales.
Adidas Taps Andrew Wiggins, Joakim Noah and Tori Bowie to Launch Athletics Division in New York
Andrew Wiggins, Joakim Noah and Tori Bowie helped Adidas launch new athletics division in New York Tuesday…
<b>Adidas</b> Plans Professional Sports Takeover Through Major Yeezy Expansion
Adidas looks to be getting serious in their promise to build Kanye West’s Yeezy line of sneakers into its own…
Adidas, Nike, Reebok are Top-Performing in Consumer Engagement
Retailers lag in comprehensive marketing to shoppers.
Kanye West & Adidas Debut Baby Yeezys
Finally, something the smallest sneakerheads in the family can get excited over. After months of speculation…
Foot Locker Reports Shift to Premium Athletic Apparel
Foot Locker delivered strong sales in the second quarter that included apparel gains in Canada and Champs…