Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Rumors of ‘Black Friday’ Yeezy Sneakers Bubble Up, As Photos Surface Online
Three new colorways of the Adidas Yeezy 350 Boost V2 have emerged.
Shuffle Board: David Lauren Promoted at Ralph Lauren, Chico’s Names New President
Plus, several former Ralph Lauren executives get new jobs.
Adidas <em>Thinks Pink</em> for Breast Cancer Awareness Month
Adidas is showing its support for Breast Cancer Awareness month with the release of a new pink-themed sneaker…
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A limited-edition Adidas Originals T-shirt was created for the event.
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Sneakersnstuff CEO Calls Out Adidas Over Latest Yeezy Drop
It’s Yeezy season again, but not every retailer who received a shipment of the latest Yeezy Boost drop is…
Morgan Stanley Says Nike is Losing to Adidas and Under Armour
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Adidas Speedfactory Makes Its First Shoe
Adidas’ much-hyped Speedfactory has finally produced its first shoe, in what the brand is calling a…
Yeezy Boost Introduces Accent Colors in V2 Update
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<b>Kith</b> Enters the NYFW Scene
Just days of launching a shop-in-shop inside the stately Goodman’s Men’s store on Fifth Avenue, Kith Founder…
Alexander Wang Drops <em>Surprise</em> Adidas Collaboration
Alexander Wang confirmed months of speculation Saturday evening with the surprise launch of his Adidas…
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WWD spot-checks the system.
Alexander Wang RTW Spring 2017
The designer unveiled his Adidas Originals collection and a stellar surf-inspired spring lineup.