A new collaboration views Lee’s denim heritage through a streetwear lens.
The Kontoor Brands-owned company teamed with Chinese streetwear brand Roaringwild on a unisex denim collection inspired by youth culture and music.
Hypebeasts know 13-year-old Roaringwild for creative takes on sportswear, knits and outerwear. The partnership with Lee is the brand’s first denim collaboration.
The collection offers modern interpretations of Lee’s iconic Rider jacket, including cropped and oversized versions. Voluminous silhouettes fill out the rest of the collection, spanning wide-leg jeans, jeans with baggy and cargo styling, and oversized sweatshirts and T-shirts.
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The colors and graphics are inspired by ’80s art, electronic music and club scene. Dark indigo, brown denim and black acid wash combine with abstract laser prints. The collection is available in sizes XS-XL and retails for $80-$220.
For Lee, collaborations are an opportunity to reach new customers and show an unseen side of the brand’s designs capabilities. A 2020 collaboration with New York-based streetwear brand Alife focused on White Oak selvedge denim and Lee’s presence in the ’80s B-boy scene. In 2021 and 2022, Lee dropped collections with community-based streetwear brand The Hundreds. Both collections offered colorful unisex denim and workwear staples.
This summer, Lee unveiled its first exclusively female partnership with Daydreamer. The three-part collection combined Lee’s denim heritage with Daydreamer’s laidback SoCal style.
