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Updated October 10th, 2023: This Amazon Prime Big Deal Days beauty deals guide was updated with top deals to shop during Amazon’s October Prime Day, along with additional insights and tips on how to find the best deals during the major shopping event.
Amazon’s October Prime Day, aka Amazon Prime Big Deal Days, is here! The sales event ends tonight, so it’s your last change to grab thousands of top Amazon beauty products at amazing discounts.
For Prime Big Deal Days, Amazon’s slashed prices on the retailer’s selection of the customer- and editor-loved beauty products. Today’s deals fall across all cosmetic categories, including the best drugstore mascaras, skin-care tools, makeup gift sets, makeup kits, hair care products, and so much more. A few standouts include nearly 50 percent off the bestselling CosRx snail mucin essence, a rare 20 percent off Therabody’s Theraface Pro face tool, and nearly 50 percent off the Samnyte Hair Wax Stick, which is one of Josephine Skriver’s Prime Day picks. Apart from budget-friendly beauty buys, you can also shop serious discounts on luxury beauty items, including the newly launched Shark SpeedStyle hair dryer, Laneige’s lip mask, and Tatcha’s eye cream.
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We’ve browsed and analyzed the best markdowns and product picks to add to your cart during Prime Big Deal Days. Of course, Amazon Prime Day offers the best Prime Day deals to Prime members, with additional perks like free two-day shipping. If you’re not a Prime member, you can sign up for a free 30-day trial below to take full advantage of all that Prime Day has to offer.
How We Selected the Top Amazon Prime Day Beauty Deals
There are thousands of beauty deals to sort through during Prime Day (over 12,000, to be exact), so we rolled up our sleeves and got to work to narrow down the best of the best. We conducted research into the bestselling skin care, makeup, and hair care on Amazon, noting customer reviews, Amazon Choice badges, and Amazon bestseller lists. Our editors cross-checked the top-rated beauty products with our exclusive list of Prime Day deals to narrow down the rarest and highest discounts. We also considered TikTok-famous and celebrity-loved beauty products to see which are on sale. Then, we evaluated Amazon product reviews to determine the top beauty deals that target different concerns and help you achieve your beauty goals. While we mostly focused our roundup on Prime Day-exclusive deals, we also reviewed Amazon beauty sales that happen to be going on today and tomorrow.
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CosRx Snail Mucin 96% Power Repairing Essence
- #1 Bestseller in Beauty & Personal Care
- #1 Bestseller in Face Serums
- #1 Bestseller in Skin Care
- Over 39,200 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
CosRx’s snail mucin serum is an Amazon all-star, clinching the number one bestselling spot across all of Amazon’s beauty and personal care products. The cooling gel essence soothes redness and delivers a boost of hydration.
Editor testing review notes: “CosRx snail mucin essence feels like a lightweight gel on your skin, and dries down to a dewy finish that made my complexion look hydrated and feel silky. After six weeks of testing, I’ve noticed less redness and a subtle plumping effect that’s smoothed fine lines, particularly on my forehead and around my eyes.”
Price upon publish date of this article: $14.59
Samnyte Hair Wax Stick
- Amazon’s Choice
- #1 Bestseller in Hair Styling Products
- #3 Bestseller in Hair Care Products
- Over 16,000 five-star ratings
- Top Quality Store Badge on Google: 4.5/5 stars
The Samnyte Hair Wax Stick is your ticket to snatched and sleek hair styling, and it comes recommended by model Josephine Skriver. Take it from over 17,000 five-star Amazon reviews that deem it the best product to tame flyaways without leaving sticky or crunchy residue.
What reviewers say: “I have the peskiest baby hairs and I hadn’t found a product that worked. I had tried something else that was more like a gel, but it made my hairs super hard. This is almost perfect. You can tell that its effectiveness fades over the course of the day, but I’ll take what I can get.”
Price upon publish date of this article: $7.59
Crest 3D Whitestrips Kit
- Bestseller in Teeth Whitening Strips
- 10,000+ five-star reviews
- 2,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
Pearly whites, coming right up! This popular set includes Crest’s famous teeth-whitening strips with the added benefit of an LED light for faster, more noticeable results with fewer uses. Crest’s 3D Whitestrips Kit comes with 20 strips that won’t slip, slide, or irritate your teeth — and the whitening effect can last up to three years.
What reviewers say: “One of the most impressive aspects of Crest 3D Whitestrips is the noticeable results they deliver. Within just a few uses, I noticed a significant improvement in the whiteness of my teeth. Stubborn stains from coffee, tea, and other food stains were visibly reduced, and my teeth appeared several shades brighter. The results were beyond my expectations and gave me the confidence to smile freely.”
Price upon publish date of this article: $39.99
Therabody Theraface Pro
- Top-Quality Store Badge on Google: 4.5/5 stars
This facial skin care tool harnesses several different energy and physical therapies into one device for an all-encompassing treatment. The Theraface Pro features microcurrent facial toning and red, blue and infrared LED technology (like you see in LED face masks), along with percussive, hot and cold therapy, plus a pulsating facial cleansing brush, all designed to achieve healthier-looking and feeling skin. It’s only been marked down once before, so don’t pass up on this deal.
Editor testing and review notes: “It’s incredibly rare that any product is truly universal, or actually has something for everybody. Yet, between the six attachments (or eight, if you get the cold/hot rings), the TheraFace Pro actually is universal and does have an attachment or therapy for everyone, regardless of age and skin type, texture or concern.”
Price upon publish date of this article: $319
Mario Badescu Facial Spray with Aloe, Herbs and Rose Water
- #2 Bestseller in Face Mists
- Amazon’s Choice
- 47,000+ five-star reviews
- 7,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
Mario Badescu’s face mists are an Amazon favorite skin care product, with tens of thousands of five star reviews from happy, dewy-skinned shoppers. This rose water-enriched formula is a dream for dry, winter skin as it imparts moisture along with the calming benefits of aloe.
Editor testing and review notes: “This budget-friendly mist is a staple in my routine — I’ll use this as a first step in my skin care routine after washing my face in place of toner or as a mid-day pick-me-up when my skin feels dry or dull.”
What reviewers say: “The Mario Badescu Facial Spray has become a staple in my daily skincare routine. Whether I’m using the Rosewater or Cucumber and Green Tea version, it provides a refreshing burst of hydration that leaves my skin feeling revitalized. The fine mist is evenly distributed, and the scents are delightful without being overpowering. It’s also a great value for the quality you get.”
Price upon publish date of this article: $8.40
Sunday Riley Luna Sleeping Oil
- 1,500+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
Where some retinol products can be drying and irritating, Sunday Riley’s Luna Oil is calming and hydrating. The unique formula pairs retinol with many plant-based oils, all of which are designed to counteract any sensitivity you may experience with retinol use. Yes, it’s a hydrating formula, but it also resurfaces skin, helping to fade discoloration and soften fine lines with consistent use.
Editor testing and review notes: “Sunday Riley’s Luna Sleeping Oil is like a hydrating face oil that just so happens to have long-term skin benefits. During the course of testing, I experienced less redness — a rarity for retinol — and more moisturized skin in the morning. The formula absorbs quickly without a greasy finish, and I can’t get enough of its natural botanical scent.”
What reviewers say: “The lightweight oil texture is easy to apply and absorbs relatively quickly into the skin. Despite being a retinol product, I’ve experienced minimal irritation or redness, which can sometimes accompany retinoid-based treatments. This gentleness is particularly appealing for those with sensitive or reactive skin.”
Price upon publish date of this article: $74
Laneige Lip Sleeping Mask
- 27,000+ five-star reviews
- 10,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
The gold standard of leave-on lip masks, this Laneige treatment delivers intense moisture and antioxidants while you sleep (or any time of the day). The special intensive-care mask can be a savior for dried-out or chronically dehydrated lips.
Editor testing and review notes: One editor on the WWD Shop team uses this beauty product ever single night for his dry, chapped lips and has seen a noticeable difference when he wakes up in the morning.
What reviewers say: “For a few years I lived with cracks in my mouth, they were horrible. My mouth was hurt, with skins falling loose. I couldn’t wear lipstick, I was ashamed to go out because of the appearance of my lips. I used products from several reputable brands and it didn’t solve it, I used medicine prescribed by the dermatologist, it didn’t solve it either. I saw a post on Instagram talking wonders about this Laneige and decided to try it. For my happiness, it worked very well for me. It cured the cracks in my lips like magic!”
Price upon publish date of this article: $19.20
ADD PRICE Mighty Patch The Original Pimple Patches
- #1 Bestseller in Climate Pledge Friendly Beauty
- 98,000+ five-star reviews
- 100,000+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
The best pimple patches absorb excess oils, decrease the look of your breakouts, and most importantly, don’t slide off your face. Mighty Patch‘s The Original acne patches stay right where you place them, decreasing inflammation and expediting your pimple’s healing process.
What reviewers say: “I love these! Kind of creeps me out the amount of gunk that they suck in. I will say that you shouldn’t expect your zit to completely go away overnight. However if you have an “undergrounder” zit that doesn’t seem to ever come to head these will pull the head to the surface!”
Price upon publish date of this article: $9.57
Shark SpeedStyle Hair Dryer
- New Release
- Top-Quality Store Badge on Google: 4.5/5 stars
Consider the Shark SpeedStyle a little sister to the TikTok-famous Shark FlexStyle. The tool has fewer attachments — a factor that makes it less overwhelming to figure out and utilize — but doesn’t sacrifice power, styling speed, or results. On top of its intuitive design and hair-healthy heat limitations, the tool weighs under two pounds, making it a top travel hair dryer, too.
Editor testing and review notes: “The SpeedStyle will be a game changer for those who want a hair dryer that does more than just dry hair, but feel intimidated by options with six-plus attachments. Each SpeedStyle configuration includes a curation of attachments that are seamless to operate for gorgeous hair without weak arms.”
Price upon publish date of this article: $179.99
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L’Oreal Paris True Match Lumi Glotion
- Amazon’s Choice
- #1 Bestseller in Face Highlighters & Luminizers
- Over 21,500 five-star ratings
- Top Quality Store Badge on Google: 4.5/5 stars
This liquid face and body luminizer from L’Oréal Paris is a must-have if you love an all-over natural glow. It’s infused with glycerin and shea butter for a long-lasting hydration, whether you apply the product directly to your arms for a sun-kissed sheen or combine it with moisturizer as a glow-enhancing face lotion.
Editor testing and review notes: “If you love to start your makeup routine with a gleaming base, this lotion is a foolproof choice. It’s budget friendly but delivers an identical result to some of the more expensive options on the market. I’ll wear it on bare skin for a little radiance during the summer, and under makeup during wintertime to make my skin look less dull.”
What reviewers say: “Such a beautiful product — it looks like you just have super super healthy, bouncy, glowy skin.”
Price upon publish date of this article: $12.89
Best Amazon Prime Day Skin Care Deals
October Prime Day is here to deliver a much-needed skin care restock for fall and winter. When the weather turns cold and dry, skin care is of utmost importance. Luckily, Amazon has slashed prices on thousands of regimen-refreshing skin products. We’re talking face moisturizers for dry and oily skin, revitalizing eye creams, hydrating sheet masks, skin-balancing face toners, hyaluronic acid serums, acne spot treatments, and TikTok-viral makeup remover.
CosRx Snail Mucin 92% Moisturizer
- Amazon’s Choice
- #4 Bestseller in Face Moisturizers
- Over 18,300 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $13.99
Bioré UV Aqua Rich Watery Essence Sunscreen
- Amazon’s Choice
- #29 Bestseller in Sunscreens
- Oxybenzone and octinoxate free
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “This cooling, watery gel Bioré sunscreen is one of my top five favorite SPFs of all time. It feels like nothing on my skin throughout the day and never clogs my pores — if you’re looking for sunscreen for acne-prone skin, this is for you.”
Price upon publish date of this article: $13.59
Thayers Witch Hazel Facial Toner
- #1 Bestseller in Facial Toners
- Over 95,000 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $9.49
Neutrogena Makeup Remover Wipes
- #1 Bestseller in Makeup Cleansing Wipes
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $6.84
CeraVe Hydrating Facial Cleanser
- #2 Bestseller in Facial Cleansing Washes
- #13 Bestseller in Skin Care Products
- Over 86,500 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $15.48
La Roche-Posay Hyaluronic Acid Serum
- Amazon’s Choice
- 17,000+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “Whenever I use this hyaluronic acid serum consistently, I get so many compliments on my skin’s glow. The formula feels cooling on contact, hydrates dry skin in a matter of minutes, and layers beautifully under moisturizer and foundation.”
Price upon publish date of this article: $37.79
Elemis Pro-Collagen Cleansing Balm
- 9,500+ five-star reviews
- 2,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “I usually dread taking off my makeup at the end of a long day — most formulas require a solid amount of scrubbing and still leave smudges of mascara in their wake. Not the case with Elemis’ Cleansing Balm! This hydrating makeup remover melts everything in its path, leaving my skin feeling soft and smooth.”
Price upon publish date of this article: $51
Tatcha The Silk Peony Eye Cream
- 700+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “Tatcha’s Silk Peony Eye Cream is my go-to for wintertime eye cream — the cushiony formula is one of the few that actually hydrates my under eye skin for a full day (even when temps drop below freezing). A little goes a long way, so I find that one tub lasts me a full season.”
Price upon publish date of this article: $43.40
Innisfree Daily UV Defense Sunscreen
- Amazon’s Choice
- 9,000+ purchases in the past month
- 3,500+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “I tried Innisfree’s sunscreen after seeing rave reviews on TikTok for its white cast-free formulation. I test new face sunscreens year-round, and this one blew me away with its lightweight (but hydrating!) formulation, and how quickly it melts into my skin.”
Price upon publish date of this article: $11.20
Best Amazon Prime Day Makeup Deals
Amazon has become a virtual makeup counter to shop the range of top-trending makeup products — which is why Prime Day’s deals on glam goodies are so irresistible. We’ve spotted markdowns on some of Amazon’s most viral makeup products, from drugstore mascaras to hydrating lip glosses. If your makeup bag is feeling lackluster, it’s best to rebuild with high-quality staples while they’re marked down, like high-coverage CC cream from It Cosmetics and discounted multi-packs on editor-loved L’Oréal Paris mascaras. And, while you’re shopping deals, why not upgrade your vanity with a discounted lighted makeup mirror and a fresh makeup brush set, so you can apply all the above with precision?
CoverGirl Lash Blast Clean Mascara
- Amazon’s Choice
- 9,000+ five-star reviews
- 5,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “CoverGirl’s Lash Blast Clean Mascara combs the natural lashes with a light-to-medium amount of product to create buildable, soft volume. This mascara also extends the lashes to a flexible length, which creates a more feathery appearance.”
Price upon publish date of this article: $7.49
BS-Mall 18-Piece Makeup Brush Set
- #1 Bestseller in Makeup Brush Sets
- 20,000+ purchases in the past month
- 30,000+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $7.99
It Cosmetics Your Skin But Better CC+ Cream
- #1 Bestseller in CC Facial Creams
- Over 17,000 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $39.95
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L’Oréal Paris Voluminous Original Mascara 2 Pack
- Amazon’s Choice
- #3 Bestseller in Mascara
- Over 52,900 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “This L’Oreal mascara is richly pigmented, requiring fewer coats to achieve a dramatic lash look, but it’s the wand and bristles that I adore. Ultra-soft, densely-packed bristles grab lashes without too much handiwork required, and the slim wand makes it simple to target lashes on the inner and outer corners of your lash line.”
Price upon publish date of this article: $13.29
NYX Professional Makeup Butter Gloss
- #1 Bestseller in Lip Gloss
- Amazon’s Choice
- Over 73,000 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $14.24
Physicians Formula Murumuru Butter Bronzer
- Amazon’s Choice
- #2 Bestseller in Face Bronzers
- Over 29,200 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $9.98
Pimoys 6-Piece Velour Triangle Powder Puff
- Amazon’s Choice
- #5 Bestseller in Makeup Brushes & Tools
- #5 Most Wished for in Makeup Brushes & Tools
- Over 15,000 five-star ratings
- Top Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $5.99
Best Amazon Prime Day Hair Care Deals
Since last Prime Day, Amazon’s hair care options have expanded before our eyes — and you can shop loads of them at a discount today. Beyond TikTok favorites like Pura D’or’s shampoo and conditioner, you can find major price drops on some of the best flat irons, curling irons, and innovative hair styling tools from professional-grade brands like Ghd and T3. No matter your hair’s length, type, texture, or care needs, Amazon is offering discounts on hero products and tools you won’t find anywhere else.
Pura D’or Anti-Thinning Shampoo and Conditioner
- #1 Bestseller in Shampoo & Conditioner Sets
- #1 Bestseller in Hair Regrowth Conditioners
- 20,000+ purchases in the past month
- 16,500+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $31.99
Color Wow Xtra Large Bombshell Volumizer
- #14 Bestseller in Hair Styling Products
- 20,000+ purchases in the past month
- 5,000+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $18.20
Klorane Dry Shampoo with Oat Milk
- 3,000+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $15.95
Oribe Dry Texturizing Spray
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “I always have Oribe’s texturizing spray in my styling rotation. The mist adds volume, defines waves, and offers hold that’s similar to a hairspray. Put simply, it makes your hair more manageable, all while lightly scenting your hair with notes of bergamot and sandalwood.”
Price upon publish date of this article: $24.50
Heeta Hair Shampoo Brush
- Best for: All hair types
- Amazon’s Choice
- #2 Bestseller in Hair Brushes
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $5.97
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ghd Platinum+ Styler
- Amazon’s Choice
- 1,800+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “After three years of consistent use, I can vouch for this flat iron’s ability to tame hair without damaging it. Plus, the Platinum+ Styler’s 1-inch plates are amazing for adding curls or bends to your hair — the plates have soft, tapered edges that don’t snag or catch your hair as you twist the flat iron to create texture.”
Price upon publish date of this article: $205.25
Best Amazon Prime Day Body Care Deals
Body care is skin care after all, and October’s Prime Day is includes all kinds of self care products that nourish you from the neck down. We’ve pulled top deals on body exfoliators, bikini trimmers and razors, smart electric toothbrushes, and so much more. Winter always threatens the return of dry skin, but these deals on cold-weather essentials like Bio-Oil’s bestselling Vitamin E oil will keep you supple.
Bio-Oil Vitamin E Skincare Body Oil
- #5 Bestseller in Body Oils
- Over 39,600 five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $9.99
Braun Epilator Silk-épil 9 Flex 9-300 Beauty Trimmer Set
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “Since using Braun’s epilator kit, my legs have never been smoother. I typically require twice-weekly shaves to maintain a silky feel, but with this epilator, I was able to last a full three weeks without stubble. Exfoliation is a key step before using an epilator, and I love that this device comes with everything I need for safe, successful hair removal.”
Price upon publish date of this article: $184.94
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Aveeno Skin Relief Body Wash
- #7 Bestseller in Bath and Shower Gels
- 10,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $11.85
Beetles Gel Nail Kit with False Nails and UV LED Nail Lamp
- #1 Bestseller in False Gel Nails
- Over 25,000 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $13.99
Panasonic Close Curves Electric Razor
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “I immediately loved this zen-looking mint colored razor and I’m happy to share that the razor itself was pretty great, too. Once you find your shaving groove and the amount of pressure you’re comfortable applying to your skin, this electric shaver will easily do the rest.”
Price upon publish date of this article: $24.69
What is Amazon Prime Big Deal Days?
Prime Big Deal Days is the fall installment of Amazon’s Prime Day 2023 sales extravaganza, which kicked off yesterday, October 10th, and runs for just 48 hours. It’s an exclusive period that offers limited-time price drops on thousands of products across Amazon, including the best Amazon fashion and accessories, home essentials, top-rated tech, and everything in between. Prime Day only happens twice a year, with Big Deal Days being the final event of 2023, so it’s an ideal time to stock up on vanity staples like makeup organizers, makeup brushes, bath towels, and lip balms while prices are marked down. Make sure to jump on these rare deals ASAP, as they won’t be live for long!
Do I Need To Be a Prime Member To Shop Amazon Prime Big Deal Days?
While anyone can shop flash beauty deals on Amazon any day of the week, Prime Day sale events feature exclusive sales that are only available for Prime members. These unique markdowns seamlessly combine with Amazon Prime’s free or discounted delivery fees, so whichever beauty products you order at a lower price will arrive at your door in a few days. If you want to enjoy the Prime Day discounts but don’t already have an Amazon Prime account, you can still gain access to Prime Day deals by enrolling in an Amazon Prime free trial, which will last for 30 days starting from the day of your sign-up.
Is Amazon Prime Big Deal Days the Best Time to Shop Beauty Deals?
Absolutely! Amazon’s beauty offerings run the gamut from hair tools to body lotions and face serums, and Prime Day sales events are your best chance to score these items at a discount. There’s no better time to stock up on all your essential beauty products for fall and winter — whether your makeup routine is begging for a refresh of TikTok-favorite makeup products or you’re preparing to quench seasonally dry skin with gentle makeup removers or face washes for dry skin from Amazon.
What Beauty Deals Can I Shop During Amazon Prime Big Deal Days?
We’re seeing stellar sales across every category of Amazon’s beauty department. From makeup, skin care, body care, hair products, beauty tools, and everything in between, you can shop steep discounts on all things beauty today.
Amazon is offering discounts of up to 70 percent off beauty products (luxury items included!). This year, top deals include the Laneige’s Lip Sleeping Mask, the CosRx Advanced Snail 96 Mucin Essence, Shark’s SpeedStyle hair dryer, the Theraface Pro, and so much more. Some items may be marked down for just hours at a time — and others could sell out in an afternoon — so when you see a deal, you should add it to your cart ASAP.
Tips for Shopping Amazon Prime Big Deal Days
With thousands of discounted beauty buys, Amazon Prime Day can be overwhelming to sift through. It’s important to keep these key tips in mind to ensure you’re only adding the best-of-the-best to your shopping cart.
- Sign up for a Prime membership or trial: The most important step in securing Prime Big Deal Days deals is to sign up for a Prime membership. If you don’t already have one, join Prime or start a 30-day free trial today.
- Set deal notifications: Get personalized Prime Big Deal Days notifications by creating a Wish List. Amazon will send you alerts based on the products you’re interested in as soon as they go on sale. To create a Wish List, tap the “Wish List” icon in the app and select “Create a List.” Then, go to “Settings” and then “Notifications,” and make sure the “Deals” option is turned on. If you’re looking for a product that isn’t on your Wish List, you can set up a specific deal alert by going to the Amazon app’s homepage and selecting “Today’s Deals.” From there, search for your desired product and select “Watch This Deal.” You’ll then receive alerts when the price drops on that product.
- Check for verified sellers: To ensure you’re purchasing from a verified storefront, rather than spending your hard-earned money on counterfeit, expired, or damaged products, double check the seller of the listed product. This is as simple as looking at the “sold by” sections in the product description and making sure it says Amazon or the brand’s name. Another way to tell if a product is safe to buy is by seeing if it is available for Prime Shipping — this is a sign that the brand is an established market partner for Amazon and has been vetted. If a listing has the Amazon’s Choice badge, the item comes from an Amazon-approved seller, too.
- Shop Amazon’s storefronts: Amazon provides influencers and tastemakers (like Alix Earle) platforms to curate their favorite beauty buys with personal Amazon storefronts. If you love scrolling beauty content on TikTok, it’s likely that your favorite creator has their own storefront for you to browse and purchase from. You can also shop Amazon’s own curated storefronts for Premium Beauty, Professional Beauty, Climate Pledge Friendly, and Internet Famous beauty products. The Amazon Luxury Store is another great place to shop prestige brands with the added perks of quick Amazon delivery.
- Sort deals by Amazon bestsellers: If you’re in the market for top-rated beauty products, but don’t know where to start, you can shop the general bestsellers in beauty and personal products page to discover hidden gems to add to your routine. There, you can add filters to narrow down your hunt and search by product type depending on your needs.
- Don’t hesitate on a good lightning deal: On top of deals that run the full 48 hours of Prime Day, Amazon also offers flash sales on popular items. The retailer’s “lightning deals” refer to a limited number of discounts that are offered on a single item for a short period of time. If you spot an item on your wishlist with a steep price drop, it’s best to snag it ASAP, because it could disappear at any moment. To find these deals, go to the Today’s Deals or Prime Day page. Remember that these deals are only available until supplies last or the promotion period for the deal ends, and lightning deals typically have a limit of one purchase per customer.
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Meet The Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. In her spare time, Olivia can be found scrolling the Amazon Beauty homepage for deals on viral products to upgrade her routines. She updated this story for the best Amazon Prime Day beauty deals in October 2023 with new product picks and additional intel on the upcoming Amazon Prime Big Deal Days.
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over six years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, including top beauty products available on Amazon. Sullivan updated this story on Amazon’s Prime Day beauty deals on October 10th, 2023, with top deals to shop during this sales event.