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Updated October 11th, 2023: This article on the best Amazon Prime Day Deals 2023 was updated with more details on Prime Day as well as the best home, fashion, and beauty deals to shop during the last day of the event.
October might bring crisp apples and pumpkin-spiced beverages, but the real treat for deal-hunters and style enthusiasts like us is Amazon’s Prime Day sale, which kicked off yesterday and runs through tonight at midnight.
Why are we so pumped? We love a good deal — and there’s arguably no better place to score one than on Amazon, the one-stop shop for all the best fashion, beauty, and home buys with fast, free shipping for Prime members. Plus, items from thousands of brands, including Dyson, Adidas, New Balance, Revlon, Ninja, Keurig, Crocs, Shark, and more, have been marked down to Black Friday-like prices.
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If you’re a savvy shopper, you’ll no doubt be using the last day to stock up on staples you’ll own and love for years. For example, if you’re overdue for new home essentials, such as a new mattress or fresh bed sheets, you can find options from Casper, Bedsure, and Cgk for up to 39 percent off. Bestselling tech devices are also included, like Amazon’s Smart Plug, which has over 400,000 five-star reviews. And we’d be remiss to gloss over top beauty buys on sale, such as luxury makeup brush sets, drugstore mascaras, and viral hair styling tools from Shark, Revlon, Maybelline, Nyx, and E.l.f for over 60 percent off. If you haven’t yet treated yourself to any fall clothing buys like cozy sweaters, stylish loafers, comfortable running sneakers, and baggy jeans, now is the last chance to snag these fashion and footwear deals for up to 60 percent off.
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Amazon Prime Day deals are also, of course, the perfect opportunity for gift buying. Sure, holiday shopping in October might seem premature, but this strategic fall spending comes with a lot of savings. When it comes to online shopping, we’re always in the market for great deals on gifts for men and gifts for women (mothers, girlfriends, and wives included), and Amazon is delivering big on discounted options for the final day of the event.
The only downside to the Prime Big Deal Days event is its size: There are currently over 100 pages of deals in the sale, making it challenging to find the good stuff. To make it easy, we’ve rounded up all the deals you need to know about below. But don’t wait too long. These fall Prime Day sales will only last until midnight PT tonight.
If you’re not an Amazon Prime member, sign up for a free 30-day trial to get all the deals and discounts.
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Best Amazon Prime Big Deal Days Tech Deals
Amazon 5th Gen Echo Dot with Smart Plug Mini
- #3 Bestseller in Smart Speakers
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Works as expected and integrated with our other home Alexa products and technology. We use it in the garage and the sound is great and loud enough even with street traffic. Very satisfied!”
Price upon publish date of this article: $23.98
Insignia 32-inch Class F20 Series Smart TV
- #1 Bestseller in LED & LCD TVs
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “The Echo Dot’s sleek design and small footprint make it a seamless fit into any room. It doesn’t take up much space and looks fantastic on my countertop or bedside table. Despite its size, the Echo Dot delivers surprisingly rich and clear audio. Whether I’m listening to music, podcasts, or audiobooks, the sound quality is consistently impressive.”
Price upon publish date of this article: $79.99
Belkin MagSafe 3-in-1 Wireless Charging Stand
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I have used other 3 in 1’s but this one is the one to get. On other chargers the phone watch and airpods pro got pretty hot when you took them off the charger but this one they are always cool and with other chargers the airpods pro always stopped charging when wireless charging and would overheat the case but this one that never happens and I always get my 100% charge while staying cool.”
Price upon publish date of this article: $99.99
Sperax Walking Pad
- #1 Bestseller in Treadmills
- Over 10,000 five-star ratings
- 7,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I love being able to walk inside my apartment when the weather’s not good or I don’t want to go outside. It’s a really great idea for a product; this one works well and is a good value. It’s small and compact which is nice because it doesn’t take up too much space, especially if you lean it up against a wall when not using (it has wheels). I think for the vast majority of people it will be big enough to walk on.”
Price upon publish date of this article: $199.99
Amazon Smart Plug
- Amazon’s Choice
- Over 400,000 Five-Star Reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “The Amazon Alexa WiFi Smart Plug has effortlessly transformed my home into a hub of convenience and smart automation. With its intuitive setup, seamless integration with Alexa, and user-friendly app, this smart plug has exceeded my expectations in every way, earning a well-deserved 5-star rating.”
Price upon publish date of this article: $12.99
Best Amazon Prime Big Deal Days Home Deals
Ember Smart Mug
- #1 Bestseller in Novelty Coffee Mugs
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I got this for my wife because she drinks her coffee slow. She works from home and absolutely loves it. Now she wants one for the main level of our home. 110% satisfied.”
Price upon publish date of this article: $134.96
Dyson V11 Plus Cordless Vacuum
- Amazon’s Choice
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Amazing battery life, it is able to be used on any surface, rugs, or carpet that we have in the house.”
Price upon publish date of this article: $469.99
Jisulife Handheld Mini Fan
- #1 Bestseller in Personal Fans
- Amazon’s Choice
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “This fan is a must-have. I take this everywhere with me, especially when I am traveling. I was in Asia in the summer and this saved me as the country I was in was so hot and did not have much air conditioning. I love that it has a flashlight on it so if I’m walking at night I can still use it. It folds up so I can keep it in my purse or backpack and doesn’t take up much space. It doesn’t take long to charge and it also works as a reusable charging pack. You can also sit it on a table and it has different settings to make the fan go faster or slower.”
Price upon publish date of this article: $14.39
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Molblly Twin Size Mattress
- #2 Bestseller in Mattresses
- 2,000+ purchases in the past month
- 15,906 Five-Star Reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I’m usually not one to leave reviews but this mattress….. I love it!”
Price upon publish date of this article: $104.49
Carote 11 Piece Nonstick Pots and Pans Set
- Amazon’s Choice
- #2 Bestseller in Kitchen Cookware Sets
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I absolutely love that the handles are removable. This takes space saving to a new level. Handles always get in the way with normal pots and pans in storage. But now I store these basically like bowls, and I just put the handles in my utensil drawer. Also I have yet to burn any of my food or have it stick to these pans. You know how ‘nonstick’ pans you still have to spray? Not these! They really are nonstick! And how easy it is to wash them! I don’t have to sit there and scrub anything, it just wipes right off! Love these! I want more sizes!”
Price upon publish date of this article: $
Keurig K- Slim Single Serve K-Cup Pod Coffee Maker
- #6 Bestseller in Single-Serve Brewers
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Small footprint and quiet, I got this to replace my big Keurig after 12 years!”
Price upon publish date of this article: $
Instant Pot Duo 7-in-1 Electric Pressure Cooker
- #1 Bestseller in Electric Pressure Cookers
- 138,079 Five-Star Reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “There are so many people who say the can’t cook, but I swear I’m on a whole new level of not being able to cook. This little appliance helps expand our menu and I Have learned to do so much with it. I will sum up in a nutshell, I love how easy it is and how I throw everything in it comes out done. No stirring and not many messy dishes. I still don’t love it for meats (which I don’t eat much of anyway), but I think that’s just a matter of needing to experiment more with them. I seriously can’t believe how many foods can be cooked in here!”
Price upon publish date of this article: $69.99
Levoit Air Purifier
- #1 Bestseller in HEPA Filter Air Purifiers
- 67,369 Five-Star Reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “The LEVOIT Air Purifier for Home has become an absolute game-changer in our household, providing a breath of fresh, clean air that we all deserve. If you’re battling allergies or have pets, this air purifier is a must-have.”
Price upon publish date of this article: $84.99
Hilife Steamer for Clothes
- #1 Bestseller in Travel Garment Steamers
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I could not be more impressed with this device! I have no reason to ever take my iron out again (lol). It heats up super fast and got those stubborn wrinkles out of a pair of linen pants in just a few minutes.”
Price upon publish date of this article: $23.89
Topcee Weighted Blanket
- Amazon’s Choice
- #1 Bestseller in Weighted Blankets
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I bought this for my boyfriend after he started stealing MY weighted blanket, lol. It’s great. The quality is wonderful, the weight is distributed nicely, and it’s a lot larger than I expected, so it fits both a double and a queen. One thing I really appreciate about it is how cool it is.”
Price upon publish date of this article: $39.99
Emiah Armless Office Desks Chair
- Amazon’s Choice
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I love this chair! I’ve had it for about three months, it’s so comfortable and perfect for sitting criss-cross. It has not lost its cushioning or anything. I sit on it five days a week for about five to six hours a day with no discomfort!”
Price upon publish date of this article: $191.99
Battop Pregnancy Pillow
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “They must call this a pregnancy pillow because it makes you sleep like a baby. for background, I’m not pregnant, but I do have hypermobile joints which can cause a lot of pain if I’m not careful with them; my main problem areas are my hips, back, and shoulders. This thing works like a dream! It keeps everything aligned and supported the way it needs to be, and keeps me from sleeping in any weird positions that might hurt me. I’ve had a noticeable improvement in every area, and I’ve only had it a week or so!”
Price upon publish date of this article: $33.57
Aikoper Space Heater
- Amazon’s Choice
- 13,542 Five-Star Reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “My place is not too small so I was shocked when it allowed me to be perfect. Not too hot and not at all too chilly. I could sleep with a sheet and night dress. The sound I could have used a little less of but after dozing off it was ok.”
Price upon publish date of this article: $23.99
Zyllion Back and Neck Massager with Heat
- Amazon’s Choice
- 36,075 Five-Star Reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I wanted this massager for lower back pain relief and relief of shoulder pain. I have only used it for a short time, but it sure gives relief at the time of use – the added warmth is a bonus.
Price upon publish date of this article: $59.95
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Nest New York Pumpkin Chai Classic Candle
- #10 Amazon Bestseller in Candles
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I have bought this candle many, many times for myself and as a gift. It makes for a perfect hostess gift. The scent is wonderful and looks gorgeous as decor.”
Price upon publish date of this article: $45
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Miroposs Rechargeable Magnifying Makeup Mirror
- Amazon’s Choice
- #1 Bestseller in Personal Mirrors
- #1 Bestseller in Compact & Travel Mirrors
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I LOVE this lighted mirror. It’s not too big or small and fits easily in my makeup case for travel. It gives off great light and I can usually use it to do my makeup at least three times before having to charge. Would definitely buy this mirror again.”
Price upon publish date of this article: $21.99
Bedelite Satin Silk Pillowcase for Hair and Skin
- Amazon’s Choice
- #3 Bestseller in Bed Pillow Pillowcases
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: I’ve been trying to take better care of my hair, so I looked into silk pillowcases. They will tell you up front that these cases are not real silk — but it feels so silky and so soft! I don’t think I could ever go back to a cotton case, especially for this price. My hair seems less frizzy too!”
Price upon publish date of this article: $6.97
Wlive Wood Lift Coffee Table
- Amazon’s Choice
- #1 Bestseller in Coffee Tables
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “This coffee table is my absolute favorite piece of furniture in my new apartment. It’s also a perfect alternative for a more expensive $200 table. I highly recommend this one!”
Price upon publish date of this article: $
Cgk Queen Size Bedding Sheet Set
- #1 Bestseller in Kid’s Sheets & Pillowcases
- #2 Bestseller in Home & Kitchen
- Over 209,900 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “For the price, I am so impressed with these sheets. I tend to prefer a more “starchy” type of sheet; one that lays on top of me, because I sleep hot, but those kind aren’t soft, so I thought I would try these, especially because they were said to be “cooling”.”
Price upon publish date of this article: $25.49
Easeland Queen Mattress Pad Pillow Cover
- #2 Bestseller in Mattress Pads
- Over 38,500 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “This was worth the money for me! It added an extra layer of comfort, kind of like laying on a pillow! Plus I love how it fits over my mattress and doesn’t move around. I threw away my mattress cover and old topper and this replaced both!”
Price upon publish date of this article: $39.92
Fullstar Vegetable Chopper
- #1 Bestseller in Seasoning and Spice Choppers
- Over 70,000 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “This affordable Amazon chopper is my ultimate kitchen hack. It cuts my meal prep time in half and helps me get uniform pieces of whatever I want diced. The design is intuitive and user-friendly. Once you choose which blade grid attachment you’d like to use, just slide it into the base and lock it in place. Then place your vegetable, fruit, or whatever you want to chop on the base and clamp down on the lid. Plus, it comes with a measuring bowl, multiple blade attachments, and two cleaning tools. The only caveat is that for hard foods like carrots, you’ll need to push or pound the lid a little bit.”
Price upon publish date of this article: $23.95
TheraIce Migraine Cap
- Amazon’s Choice
- 21,979 Five-Star Reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Headaches?? Migraines?? Meet their worst enemy and your new best friend!! If you can handle the cool/cold on your head, which you can actually completely control to your liking, you’ll love it!! It’s a no…brainer cause it’s for your head. This is one of the softest, most comfortable things I’ve ever felt/worn. I’m not kidding, bury me in it!”
Price upon publish date of this article: $21.97
Best Amazon Prime Big Deal Days Beauty Deals
CosRx Snail Mucin 96% Power Repairing Essence
- #1 Bestseller in Beauty & Personal Care
- #1 Bestseller in Face Serums
- #1 Bestseller in Skin Care
- Over 39,200 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing review notes: “CosRx snail mucin essence feels like a lightweight gel on your skin, and dries down to a dewy finish that made my complexion look hydrated and feel silky. After six weeks of testing, I’ve noticed less redness and a subtle plumping effect that’s smoothed fine lines, particularly on my forehead and around my eyes.”
Price upon publish date of this article: $14.49
Samnyte Hair Wax Stick
- Amazon’s Choice
- #3 Bestseller in Hair Care Products
- Over 16,000 five-star ratings
- Top Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I have the peskiest baby hairs and I hadn’t found a product that worked. I had tried something else that was more like a gel, but it made my hairs super hard. This is almost perfect. You can tell that its effectiveness fades over the course of the day, but I’ll take what I can get.”
Price upon publish date of this article: $7.49
Crest 3D Whitestrips Kit
- Bestseller in Teeth Whitening Strips
- 10,000+ five-star reviews
- 2,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “One of the most impressive aspects of Crest 3D Whitestrips is the noticeable results they deliver. Within just a few uses, I noticed a significant improvement in the whiteness of my teeth. Stubborn stains from coffee, tea, and other food stains were visibly reduced, and my teeth appeared several shades brighter. The results were beyond my expectations and gave me the confidence to smile freely.”
Price upon publish date of this article: $39.99
Wahl Groomsman Rechargeable Beard Trimmer Kit
- Amazon’s Choice
- 43,519 Five-Star Reviews
- 10,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “I hate to shave, partially because it’s time consuming- and also I have sensitive skin and get razor burn. So instead I use this and keep it trimmed to short stubble (5 o’clock shadow). It only takes a few minutes and no irritation.”
Price upon publish date of this article: $23.79
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Therabody Theraface Pro
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I think Therabody did a great job with this product and has brought facial therapy device we can all use at home to the market. It is easy to use and has a great wireless battery life. There are three easy buttons to use and the different heads easily click in to place when you change them out!! “
Price upon publish date of this article: $319
Mario Badescu Facial Spray with Aloe, Herbs and Rose Water
- Amazon’s Choice
- 47,000+ five-star reviews
- 7,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “The Mario Badescu Facial Spray has become a staple in my daily skincare routine. Whether I’m using the Rosewater or Cucumber and Green Tea version, it provides a refreshing burst of hydration that leaves my skin feeling revitalized. I often use it as a toner before applying moisturizer or as a mid-day pick-me-up to combat dryness and refresh my makeup. The fine mist is evenly distributed, and the scents are delightful without being overpowering. It’s also a great value for the quality you get.”
Price upon publish date of this article: $8.40
Sunday Riley Luna Sleeping Oil
- 1,500+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “The lightweight oil texture is easy to apply and absorbs relatively quickly into the skin. Despite being a retinol product, I’ve experienced minimal irritation or redness, which can sometimes accompany retinoid-based treatments. This gentleness is particularly appealing for those with sensitive or reactive skin.”
Price upon publish date of this article: $74
Innisfree Daily UV Defense Sunscreen
- Amazon’s Choice
- 9,000+ purchases in the past month
- 3,500+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “The skin on my face is so sensitive and breaks out so easily — this is about the only thing I’ll put on my face and know it’s safe. It doesn’t make me oily, it doesn’t have a white cast, it feels so light and absorbs really quickly and it doesn’t make me break out. A little goes a long way, I now have one of these bottles stashed around my car, my desk, my purses. Love it.”
Price upon publish date of this article: $11.20
Laneige Lip Sleeping Mask
- 27,000+ five-star reviews
- 10,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “For a few years I lived with cracks in my mouth, they were horrible. My mouth was hurt, with skins falling loose. I couldn’t wear lipstick, I was ashamed to go out because of the appearance of my lips. I used products from several reputable brands and it didn’t solve it, I used medicine prescribed by the dermatologist, it didn’t solve it either. I saw a post on Instagram talking wonders about this Laneige and decided to try it. For my happiness, it worked very well for me. It cured the cracks in my lips like magic!”
Price upon publish date of this article: $19.20
BS-Mall Premium 18-Piece Brush Set
- #1 Bestseller in Makeup Brush Sets & Kits
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $7.99
Mighty Patch The Original Pimple Patches
- #1 Bestseller in Climate Pledge Friendly Beauty
- 98,000+ five-star reviews
- 100,000+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I love these! Kind of creeps me out the amount of gunk that they suck in. I will say that you shouldn’t expect your zit to completely go away overnight. However if you have an “undergrounder” zit that doesn’t seem to ever come to head these will pull the head to the surface!”
Price upon publish date of this article: $9.57
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TruSkin Vitamin C Serum
- 90,500+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “It has been over a month since I made this purchase, and so far, I love it. I apply it once daily (before moisturizer), if not twice. Your skin feels soft, and the product has no scent which is a big plus for me. I’ve noticed that my face has a healthy-looking glow and radiant look.”
Price upon publish date of this article: $21.44
Shark SpeedStyle Hair Dryer
- New Release
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “Although the attachments are a major selling point, the Shark SpeedStyle is an excellent hair dryer on its own; the hair tool is lightweight, has a lengthy cord, and dries your hair quickly without damaging it.”
Price upon publish date of this article: $179.99
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L’Oreal Paris True Match Lumi Glotion
- Amazon’s Choice
- #1 Bestseller in Face Highlighters & Luminizers
- Over 21,500 five-star ratings
- Top Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Such a beautiful product — it looks like you just have super super healthy, bouncy, glowy skin.”
Price upon publish date of this article: $12.89
Deweisn Tri-Fold Lighted Vanity Mirror
- Amazon’s Choice
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Just bought and received this mirror. Its super light weight, love the mint color, and I love the 3X magnification more than I thought I would.”
Price upon publish date of this article: $21.07
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CosRx Snail Mucin 92% Moisturizer
- Amazon’s Choice
- #4 Bestseller in Face Moisturizers
- Over 18,300 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I’ve always believed in the power of natural ingredients in skincare, and the COSRX Snail Mucin 92% Moisturizer has reinforced that belief tenfold. As someone with sensitive and combination skin, I’ve tried countless moisturizers in search of the perfect balance between hydration and non-greasiness. This moisturizer is a hydration powerhouse. It quenches your skin’s thirst and leaves it feeling plump and nourished. It’s particularly effective in soothing and calming irritated or sensitive skin.”
Price upon publish date of this article: $13.99
Elemis Pro-Collagen Cleansing Balm
- 9,500+ five-star reviews
- 2,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I first got this in a subscription beauty box and the beauty box company gave suggested instructions to take a dab, rub it in your two fingers until it becomes a sort of thick oil (takes just a quick second) then smear over your eyes where you want to remove the make up, then wipe off with a wash cloth wetted with hot water. Wow! What an experience! Feels great and works unbelievably well.”
Price upon publish date of this article: $51
CoverGirl Lash Blast Clean Mascara
- Amazon’s Choice
- 9,000+ five-star reviews
- 5,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Happy to find this. I’ve been using this brand for ~20 years – my absolute favorite – but the last several years I have been annoyed by apparent changes to it. (It got much flakier and went on less smoothly.) This new version seems to be a bit of a callback to the original, so I’m pleased. Goes on smoothly, less flaky, and lasts well. CG was about to lose me as a customer (I’d been trying other brands), but they saved the relationship with this.”
Price upon publish date of this article: $10.05
Unite Hair 7Seconds Detangler Leave-In Conditioner
- Amazon’s Choice
- 10,000+ purchases in past month
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I usually don’t buy expensive leave in conditioner but read the reviews and thought I’d try it, so glad I did. Hair smells wonderful afterward, easy to comb or brush there (which is saying something considering my fine thin hair) and makes my hair the softest it’s ever been when dry.”
Price upon publish date of this article: $26.60
ghd Platinum+ Styler
- Amazon’s Choice
- 1,800+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Only used it once so far, but I’m in love. It heats up in like 5 seconds. My hair looks so shiny and smooth. I was so apprehensive to buy this, because of the price, but I’m so so glad I did. My hair looks and feels fantastic. So excited to try to curl with it.”
Price upon publish date of this article: $209.25
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Waterpik Sonic Fusion Flossing Toothbrush
- 11,000+ five-star reviews
- 3,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “All my life I’ve struggled with flossing. This toothbrush water pick combo is phenomenal and makes it very convenient to brush and flush with a single device. My gums and teeth feel cleaner than ever. On the rare occasions I’ve used the string flosses, I usually get a lot of bleeding. After 2 weeks of using this device, I tried the string flosses again and there was absolutely no bleeding. I’m pretty impressed.”
Price upon publish date of this article: $129.99
Best Amazon Prime Big Deal Days Clothing Deals
Shaperx Seamless Sculpting Bodysuit
- #1 Bestseller in Women’s Shapewear Bodysuits
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I was terrified when I opened the package that I should have sized up. But let me tell you, I am impressed. I have lost 75lbs, so I was really nervous about how this would fit on my loose skin and belly, but I was so impressed. It smoothed out my belly while giving a comfortable amount of compression!”
Price upon publish date of this article: $28.79
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Adidas Essentials Warm-up Pants
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “When I started working out again I didn’t have too many work out pants if you will and was so hard to find any of these in my hometown as is but thankfully found some on here as is and is honestly thinking about buying more with me trying to work out a lil more as is otherwise very comfy fit to boot as well.”
Price upon publish date of this article: $25.76
Gildan Men’s Crew T-Shirts
- #1 Bestseller in Men’s T-Shirts
- 204,677 Five-Star Reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Gildan has a reputation for producing high-quality apparel, and these crew t-shirts are no exception. The fabric is durable and feels substantial, ensuring they can withstand regular wear and tear without losing their shape or color. I’ve washed them multiple times, and they still look as good as new, which speaks volumes about their exceptional quality.”
Price upon publish date of this article: $15.42
Nutse Striped Cardigan
- #1 Bestseller in Women’s Cardigans
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “The sweater feels nice, and is worth the money for sure. It’s not itchy, scratchy, or too sick or thin. It seems to be just right and the color is a nice neutral, beige color. It’s not peachy or yellow we, but it is neutral.”
Price upon publish date of this article: $28.79
Levi’s Low Pro Jeans
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I can’t say enough good things about the Levi’s Low Pro Jeans! I initially got them in a size 27, and I absolutely adore the loose fit. However, I did notice they tend to stretch out a bit throughout the day, so I recently ordered a size 26 to experiment. Regardless of the size, these jeans are a dream. They are incredibly comfortable, making them great for accomplishing all the things while still looking stylish! They have a magical way of making your rear end look fantastic!”
Price upon publish date of this article: $
The Gym People
- Amazon’s Choice
- 44,442 Five-Star Reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I have had these leggings for over two years now. I bought the gray marbled ones and the black ones. I am blown away at the quality for the price. I wear them to every race (5k, 10k, half marathons) because I love the phone pocket. But, also I wear them to yoga and even to work and running errands. The most astounding feature to me is there is no pilling of the fabric where it rubs in thigh area.”
Price upon publish date of this article: $19.99
Etronik Gym Bag
- #1 Bestseller in Sports Duffel Bags
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I was in a pinch and after struggling to borrow yet another travel bag. This arrived so quickly and perfect for my trip to Spain. I couldn’t believe the amount of room (for the medium), the durability of the material was phenomenal. The usb port (battery pack not included) was VERY helpful as I didn’t have to fish for a charger. Needless to say, it was a perfect bag for travel and folds up nicely in my carry on when not needed!”
Price upon publish date of this article: $28.99
Related:
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Baleaf Rain Jacket
- #1 Bestseller in Men’s Cycling Jackets
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I’m extremely picky about rain jackets—most of them are either too thin, too thick, too crinkly, too plasticky for me. The ones that maybe aren’t are all extremely expensive and I didn’t want to break my bank. I got this both for biking and for my go-to rain jacket, and it has not disappointed me! I wore it on a rainy, windy Chicago bike ride for 20+ miles and it was phenomenal. Somehow it is really waterproof without making me feel all sweaty and gross inside, and the material feels soft (not crinkly) enough for me to wear it without cringing at every movement! “
Price upon publish date of this article: $
Adidas Unisex Alliance 2 Sackpack
- Amazon’s Choice
- 24,324 Five-Star Reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Been looking for a good string bag after my previous generic one fell apart on me. The bag feels rugged and has plenty of storage with two deep pockets for bottles and a large zipper pocket. The 3 extra pockets are where this bag shines, as they go all the way down to the bottom of the bag. The zipper part goes all the way to the top and bottom. I’ve stuck glasses, flashlights, and radios in the side pockets designed for bottles, and I’ve had zero issues with them falling out.”
Price upon publish date of this article: $15
Wrangler Authentics Women’s Stretch Denim Jacket
- #2 Bestseller in Women’s Denim Jackets
- Amazon’s Choice
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “The Wrangler Authentics Women’s Stretch Denim Jacket is a must-have staple that effortlessly combines classic style with modern comfort. One of the standout features of this jacket is its impeccable fit and flattering silhouette. The stretch denim fabric offers just the right amount of give, allowing for comfortable movement without sacrificing style.”
Price upon publish date of this article: $34
Automet Puffer Vest
- Amazon’s Choice
- #8 Bestseller in Women’s Coats, Jackets & Vests
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I liked pretty much every about this! Fit perfectly for me and looks just like the picture on the model. I would say shorter than most vests, which I like since I have a shorter waist. Might be too short on someone with a longer upper torso. Nice weight, hangs nice, good navy color. I’m pleased with my purchase.”
Price upon publish date of this article: $27.99
Orolay Women’s Thickened Down Jacket
- 19,153 Five-Star Reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I needed a new winter coat and because it had such great reviews I gave it a try. It’s very warm and has lots of roomy pockets. The only reason I took off 1 star is because I have long arms so I wish the sleeves were just an inch or two longer. Other than that it’s a great coat and worth the buy for very cold winters.”
Price upon publish date of this article: $
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Tbmpoy Men’s Lightweight Bomber Jacket
- #1 Bestseller in Men’s Windbreakers
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Very nice and stylish jacket if combined with the right clothes, very true to size and machine washable as well.”
Price upon publish date of this article: $
Levi’s Women’s Classic Bootcut Jeans
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “These are really comfortable and attractive jeans. I’m not a fan of high-rise waists, so this mid-rise is perfect. They do run large, though, so I recommend going down a size. I normally wear a 6 (28) but I ordered size 4 (27) at Amazon’s suggestion, and they fit perfectly.”
Price upon publish date of this article: $33.90
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Gloria Vanderbilt Classic Amanda High Rise Tapered Jeans
- #1 Bestseller in Women’s Jeans
- 54,032 five-star reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I’m very happy with my ‘Gloria Vanderbilt- Amanda’ tall length jeans. They are a perfect longer length. Just a touch big on the waist but with a belt are perfect. Nice amount of stretch & great quality. Will get plenty of wear. Arrived ahead of the date advised. A winner all around. Thanks.”
Price upon publish date of this article: $12
Hanes Women’s Perfect T T-Shirt
- Amazon’s Choice
- 28,000+ five-star reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “This white T-shirt is a wardrobe essential! It’s incredibly comfortable, and the fit is just perfect. The fabric is soft and feels great against my skin. Plus, it pairs well with anything. Definitely a must-have staple!”
Price upon publish date of this article: $
Mangopop Round Neck Bodysuit
- #1 Bestseller in Women’s Bodysuit Tops
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I ordered my first Mangopop bodysuit last year. Since then I’ve ordered 6 different colors and two different styles. They are so comfortable, have reasonable stretch without losing their shape, and they look great! Can’t wait to get some long sleeve bodysuits for the colder weather coming up!”
Price upon publish date of this article: $14.51
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Efan Womens 2 Piece Lounge Set
- #1 Bestseller in Women’s Pajama Sets
- Amazon’s Choice
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I really like this outfit. I chose a large size even tho the chart said an extra large. It fits perfectly. I wore it the other evening and it held up great-did not stretch out at the knees or butt!”
Price upon publish date of this article: $38.39
Related:
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Hanes Women’s Sweatpants
- #1 Bestseller in Women’s Sweatpants
- Over 60,000 five-star reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “You definitely won’t be turning heads with these on, but they’re probably the most comfortable pants I own now. They definitely fit big and not the thickest, but that’s what I was looking for. They could probably be great for layering in the winter and for camping!”
Price upon publish date of this article: $5.96
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The Gym People Longline Sports Bra
- #1 Bestseller in Women’s Sports Bras
- #3 Most Wished For in Women’s Fashion
- Amazon’s Choice
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “When it comes to finding the perfect sports bra that strikes the right balance between comfort, support, and style, the GYM PEOPLE Women’s Sports Bra truly stands out. As someone who values both an active lifestyle and high-quality athletic wear, I can confidently say that this sports bra exceeded my expectations in every way.”
Price upon publish date of this article: $17.99
Related: Best High-Impact Sports Bras
Playtex Ultimate Lift Wireless Full-Coverage Bra
- #1 Amazon Bestseller in Everyday Bras
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “This bra is fairly comfortable and gives good support. It is a different fabric than my previous bras but I do actually like it, and feel it remains comfortable the entire day!”
Price upon publish date of this article: $16.99
Related:
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Voenxe Seamless Thongs
- #1 Bestseller in Women’s G-Strings & Thongs
- 46,573 five-star reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I purchased as a gift and was told they are more comfortable than a brand we are all familiar with. So much more comfortable for medical professionals who are on their feet all day. If you are at the age where comfort and performance are important for you, this is it. Plus, you can save the money and go without the panty lines those other brands show behind.”
Price upon publish date of this article: $12.79
Best Amazon Prime Big Deal Days Footwear Deals
Dr. Scholls Women’s Madison Slip On Fashion Sneakers
- #6 Bestseller in Women’s Fashion Sneakers
- Amazon’s Choice
- 13,267 Five-Star Reviews
What reviewers say: “I bought these shoes to wear after a surgery that would make tying shoes impossible. They are comfortable and easy to slip on.”
Price upon publish date of this article: $37.99
Related:
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Amazon Essentials Women’s Belice Ballet Flat
- #1 Bestseller in Women’s Flats
- 44,144 Five-Star Reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I’ve always loved the look of ballet flats, but never really wore them because I was afraid they’d give me really bad blisters. When I bought these, though, all bets were off–they’ve become one of my favorite pairs of shoes EVER. They’re really comfortable, which is awesome since I’m on my feet a lot at work, but they’re professional looking and match nearly everything I own.”
Price upon publish date of this article: $17.40
Related:
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Hey Dude Unisex-Adult Wally Stretch Shoes
- #1 Bestseller in Men’s Loafers & Slip-Ons
- 2,000+ purchases in the past month
- 49,176 Five-Star Reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “These shoes are great for bouncin around running errands, driving or just casual wear. I have 3 pair and they are great. The downside is that I’m incredibly hard with footwear and one pair may last one summer, that is me not the quality. If you buy these type, get two pair so what you wear today can thoroughly dry out, wear every other day!”
Price upon publish date of this article: $55.24
Related:
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Merrell Men’s Moab 3 Mid Hiking Boots
- Amazon’s Choice
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Merrells are about the best shoe I’ve ever worn for work. If you work outside, construction or even restaurant they are great. Waterproof, amazing grip and traction and the comfort is unrivaled. They are warm in winter but not hot in summer. I love them even more now that they’ve expanded their designs and styles to meet any type of shoe. Business, pleasure, comfort, Merrell def got you covered.”
Price upon publish date of this article: $83
Related:
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Vifuur Water Sports Shoes
- #1 Bestseller in Women’s Water Shoes
- 89,865 Five-Star Reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “There’s an array of colors/patterns to choose from. I purchased the leopard print and yellow. I wanted them for a cruise, where I know I could be in the beach or in the pool and then walk directly into a restaurant. They definitely did the job. It didn’t feel “watery” as I walked around. They dried very quickly.”
Price upon publish date of this article: $11.39
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New Balance Men’s 608 V5 Cross Trainer
- #1 Bestseller in Men’s Cross-Training Shoes
- 54,530 Five-Star Reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I purchased these shoes for my dad. He was in desperate need of a new pair. He suffers from circulation issues in his feet, so he can’t wear just any shoes. These arrived quickly and I had them delivered right to his door, which was very convenient. I ordered him a wide size and he put them on straight from the box. They fit him perfectly and were just right on his feet.”
Price upon publish date of this article: $46.99
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Athlefit Women’s Chelsea Platform Ankle Boots
- #3 Bestseller in Women’s Boots
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “These boots are really cute and comfortable for the price! A lot of the reviews said to size down, so I ordered my normal size (7) and a half size down (6.5). I ended up keeping the 6.5 because the 7 was a little too loose on my left foot (my left foot is smaller than my right), but I think either size would have worked. The quality seems really good and these will be perfect for fall and winter.”
Price upon publish date of this article: $37.89
Related:
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Teva Hurricane 4 Sport Sandals
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Bought these to replace a pair of Tevas I’ve had for 20+ years. Was pleased that, just like my old pair, these were comfortable from day 1 — no breaking in required. They look nice too and the soles have good grip. Very happy with the purchase.”
Price upon publish date of this article: $45.26
Falke Men’s Cosyshoe Slipper Socks
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “These are the warmest slipper socks I have ever had. I now have two pairs. I have poor circulation in my feet. These are very thick wool socks with a nonslip sole. Putting these on keeps me from being cold in my cabin during the winter.”
Price upon publish date of this article: $44.50
Larroude Gloria Sandal
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $220.50
New Balance Women’s 574 Core Sneakers
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I’m a nurse and I’m on my feet all day long. I need a shoe that won’t hurt my feet by the end of the day. I read reviews on this shoe and had to try them out. I love the 7 days of free trial. The first pair I bought was too small. I normally wear a 8.5 or 9. My second pair is 8.5 and with no show socks they fit perfect and my feet did not hurt at the end of my day Friday! These shoes are worth it.”
Price upon publish date of this article: $84
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Crocs Classic Clogs
- #1 Bestseller in Clothing, Shoes & Jewelry
- 457,507 five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “If you don’t know what the big deal is about these shoes but they are better quality than the Walmart brand. The school has a program that awards the kids that are seen doing good deeds with credits, and with these credits, the kids can buy charms or save up and buy other things that are in the kids store at school and he’s filling up his shoes now with these charms and it’s a pleasure as a parent or grandparent to see your kid come home with new charms on his feet or on a handbag or bracelet that the school gave all the kids at the beginning of the year, knowing that they got these for good behavior.”
Price upon publish date of this article: $31.99
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Adidas Women’s Cloudfoam Pure 2.0 Running Shoe
- #1 Bestseller in Women’s Shops
- 63,645 five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “I will always always recommend the adidas cloudfoam. I am always on my feet at work and I’ve spent hundreds on shoes that just aren’t right for my feet but these: These shoes are the most comfortable shoe I’ve ever put on my foot. I highly recommend these if you are on your feet or work 10/12 hours a day like me. Easy to clean, comfortable, stylish, and like walking on air. If you have been thinking about getting them do it! You will love them!
Price upon publish date of this article: $38.99
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Isotoner Women’s Satin Ballerina Slippers
- 21,377 Five-Star Reviews
- Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What reviewers say: “Fit perfect, according to shoe size. Soft and easy to slip on *with your hand*. They are not a step into/hands free slipper. These are nice because they have a soft leather bottom, which wears well. They can fold to go in your bag when you visit friends in the cold weather, take my shoes off at the door and slip these on. I love these slippers. They have an emblem on the outside of each shoe which I like to remind me right and left shoe. I would definitely buy these again and recommend them.”
Price upon publish date of this article: $16
How We Selected the Best Beauty, Home, and Fashion Prime Day Deals
WWD’s editors have carefully curated all Amazon product selections featured using our expansive brand knowledge and thorough research. In the days leading up to the shopping event, we regularly tracked Amazon deals, TikTok-famous products, and Amazon bestsellers to find these high-quality, long-lasting home, tech, beauty, clothing, and footwear products at the best discounts available. Our editors cross-checked the top-rated items across all verticals with our exclusive list of Prime Day deals to narrow down the rarest and highest discounts.
The majority of our top deals have been tested by WWD editors so that we can provide quality and investment-worthy product recommendations to our readers. Items that haven’t been reviewed by our team are considered Amazon’s bestsellers or have over 5,000 five-star reviews. The majority of our picks are Prime Day exclusives, but we also included some Prime Day deals that happen to be available during the last day of Prime Big Deal Days.
What is Amazon Prime Big Deal Days?
Amazon Prime Big Deal Days started yesterday and ends tonight. It’s a 48-hour sale event offering limited-time price drops on thousands of products across Amazon, including Amazon fashion essentials, popular Amazon beauty products, top-rated tech, and everything in between. Prime Day only happens twice a year, with Prime Big Deal Days being the last of 2023, so it’s an ideal time to stock up on fall and winter essentials or get a head start on holiday shopping while prices are marked down.
It’s important to note that Prime deals are only available to Amazon Prime members, so sign up for your Amazon Prime Membership now. In addition to getting you access to Prime Day deals, Amazon Prime offers lots of perks and discounts year-round, most notably free, fast shipping for tons of items. Membership can be paid monthly for $14.99 or annually for $139 and canceled within those respective windows with no strings attached.
What Types of Last-Chance Deals Can I Shop Today for the Amazon Prime Big Deal Days Sale?
- Amazon Prime Big Deal Days Clothing and Accessories Deals: Whether you’re in the market for a new fall workwear wardrobe or want to update your everyday favorites, the best Amazon Prime Big Deal Days clothing sales have you covered. There is an array of basics like underwear, wireless bras, white T-shirts, women’s jeans, sweatpants, and more majorly discounted, up to 40 percent off. Fashion labels like Champion, Hanes, Levi’s, Playtex, and many others have put out their best deals, and we couldn’t be more grateful.
- Amazon Prime Big Deal Days Footwear Deals: If you plan to spend the season strolling around your neighborhood, exploring new cities, venturing out on hikes, or doing a mix of all the above, you must have a few pairs of comfortable shoes in your closet. So use the last day of Amazon Prime Big Deal Days to snag deals on the best running sneakers, trail-running shoes, and everyday comfortable sneakers for men and women. There are also markdowns on work shoes, cold-weather-ready insulated boots, gorgeous loafers, and heated slippers. Look to brands like New Balance, Adidas, Ugg, Dr. Scholls, Larroude, Dream Pairs, and other cult-loved labels for deals up to 30 percent off.
- Amazon Prime Big Deal Days Home and Tech Deals: Especially for home goods, there are lots of discounted items like duvet covers, mattresses, lush towels, luxe hand soaps, plush pillows, vacuums, and entertainment electronics (think TVs, Apple watches, and AirPods) that would make for amazing gifts for yourself or presents for some’s birthday or housewarming party. Plus, to no surprise, there are deals on kitchen appliances like air fryers, blenders, and toasters up to 50 percent off.
- Amazon Prime Big Deal Days Beauty Deals: Amazon’s October Prime Day has brought out insane beauty deals on high-ticket items that aren’t often on sale. Think pricey tools like hair dryer brushes, LED face masks, and deep tissue massagers. It’s also an excellent time to stock up on top-rated TikTok-viral beauty buys such as drugstore mascaras and face serums. Stock is limited, so act fast!
Tips for Shopping Prime Big Deal Days
If you want to be sure you catch any and all deals that are most important to you — or be among the first to know of certain price drops — we’ve compiled some helpful tools and advice.
- Make sure you’re a Prime member: The most important step in securing Prime Big Deal Days deals is to sign up for a Prime membership. If you don’t already have one, join Prime or start a 30-day free trial today.
- Set deal notifications: Get personalized Prime Big Deal Days notifications by creating a Wish List. Simply add the products you’re interested into your list, and Amazon will notify you when they go on sale. To create a Wish List, tap the “Wish List” icon in the app and select “Create a List.” Then, go to “Settings” and then “Notifications,” and make sure the “Deals” option is turned on. If you’re looking for a product that isn’t on your Wish List, you can set up a specific deal alert by going to the Amazon app’s homepage and selecting “Today’s Deals.” From there, search for your desired product and select “Watch This Deal.” You’ll then receive alerts when the price drops on that product.
- Purchase products directly from the brand or retailer: To ensure you’re not purchasing counterfeit, expired, or damaged products, double check the seller of the listed product. This is as simple as looking at the “sold by” sections in the product description and making sure it says Amazon or the brand’s name. Another way to tell if a product is safe to buy is by seeing if it is available for Prime Shipping — this is a sign that the brand is an established market partner for Amazon and has been vetted. If a listing has the Amazon’s Choice badge, the item comes from an Amazon-approved seller, too.
- Shop Amazon’s storefronts: Whether it’s Prime Big Deal Days or not, there’s nothing we love more than a convenient shopping experience for cute clothing and accessories. Enter: Amazon storefronts. Amazon storefronts let customers easily browse a distinct curation of garments in one place. Some of our favorites include the Amazon Luxury Storefront, which has a collection of the world’s most sought-after luxury fashion brands like Rosie Assoulin and Gucci; Amazon’s Home Improvement page, to discover and shop power tools, hand tools, kitchen and bath fixtures, lighting, and more; and the Amazon Viral Finds page which affordable and buzz-worthy tech gadgets, clothes, home decor objects, and TikTok-famous beauty products.
- Sort deals by Amazon bestsellers: One way to find deals on coveted and quality products is by checking out Amazon’s bestseller page. You can click through and discover unique Amazon finds, homemade products, and even TikTok-viral clothing and beauty products — all with rave reviews from happy shoppers.
- Don’t hesitate on a good lightning deal: Prime Day can be a fairly competitive time for shoppers, especially when it comes to lightning deals, a promotion in which a limited number of discounts are offered on an item for a short period of time. Since lightning deals are time-sensitive, if you see an excellent markdown, you should snatch it up before it’s gone. To find these deals on Prime Day, go to the Today’s Deals or Prime Day page. Remember: These deals are only available until supplies last or the promotion period for the deal ends, and lightning deals typically have a limit of one purchase per customer.
Why Trust WWD?
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed Amazon product selections. Learn more about us here.
Meet The Author
Nikki Chwatt is the Style Commerce Editor for Footwear News and WWD, where she writes and edits shopping stories on celebrity style, the latest fashion trends, and new shoe releases. Before joining Footwear News, Chwatt wrote for publications, including Editorialist. In her spare time, Chwatt can be found scouring the internet for the best Amazon clothing, home, and beauty finds. Chwatt has been closely monitoring the best Amazon Prime Big Deal Days discounts. Chwatt updated this story on October 11th with final details about Amazon Prime Big Deal Days, including the best last-chance fashion, beauty, and home deals to snag before the event ends tonight.