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Updated October 11th, 2023: This Amazon Prime Big Deal Days home deals guide was updated with information about the October Prime Day, along with additional insights and tips on how to find the best deals during the major shopping event.
Amazon Prime Big Deal Days is almost over — which means it’s your last chance to save big on home deals to upgrade your space for fall and winter. Beyond the deep discounts on footwear, clothing, and beauty items, there’s a treasure trove of amazing discounts on home goods that’ll disappear tomorrow — so we’ve rounded up the top deals that deserve real estate in your home.
It’s the last day of October’s Amazon Prime Day, also known as Prime Big Deal Days, and it’s crunch time to place an order to refresh your home with everything from luxury candles and fresh bed sheets to essential kitchen appliances. You can find huge markdowns for just a few more hours on brands like Ninja, Dyson, and Nespresso — all of which rarely go on sale. And while many of the products are necessities, there are plenty of little luxuries (like sumptuous bath towels, Ugg throw blankets, and home fragrances) that will make mundane tasks feel like self care rituals.
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Amazon Prime Big Deal Days are still offering the best deals to Amazon Prime members through the end of the day, with additional perks like free two-day shipping. If you’re not a Prime member, you can sign up for a free 30-day trial right now to take full advantage of all that October Prime Day has to offer. There’s only a small window of time left to grab price drops on furniture, decor, kitchenware, and more, so make sure to jump on these exciting home deals before the sales extravaganza comes to a close.
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How We Selected the Best Amazon Prime Day Home Deals
Considering the thousands of Amazon Prime Day home deals available to shop, with new discounts popping up throughout the event, it can be tricky to spot the best sales on home essentials. To curate the best Prime Big Deal Days home discounts, we conducted research into the bestselling home fragrances, furniture, tech, kitchen appliances, and bedding, noting customer reviews, Amazon Choice badges, and Amazon bestseller lists. Our editors cross-checked the top-rated home items with our exclusive list of Prime Day deals to narrow down the rarest and highest discounts. We also considered TikTok-famous and editor-tested items to see which are on sale. Then, we evaluated Amazon product reviews to determine the most satisfactory home items for various functions, spaces, and aesthetic appeal. Our roundup features Prime Big Deal Days-exclusive deals, along with bonus Amazon home sales that happen to be occurring in the final hours of the sale, since you never know when they’ll be available next.
Top 10 Amazon Prime Big Deal Days Home Deals
Ember Smart Mug
- #1 Bestseller in Novelty Coffee Mugs
- Top-Quality Store Badge on Google: 4.5/5 stars
Keep your coffee at your ideal temperature throughout the morning with the Ember Mug. You can control the temperature from an app on your phone, and it will stay charged for up to 80-minutes on its own or longer if you keep it on its coaster.
What reviewers say: “I got this for my wife because she drinks her coffee slow. She works from home and absolutely loves it. Now she wants one for the main level of our home. 110 percent satisfied.”
Price upon publish date of this article: $134.96
Emiah Armless Office Desks Chair
- Amazon’s Choice
- Top-Quality Store Badge on Google: 4.5/5 stars
TikTok is obsessed with this armless desk chair style that allows you to lounge with no restrictions. Over 28 million viewers love that they can sit cross-legged and comfortably recline all day while they work from home.
What reviewers say: “I love this chair! I’ve had it for about three months, it’s so comfortable and perfect for sitting criss-cross. It has not lost its cushioning or anything. I sit on it five days a week for about five to six hours a day with no discomfort!”
Price upon publish date of this article: $191.99
Ninja Mini Air Fryer
- Amazon’s Choice
- Top-Quality Store Badge on Google: 4.5/5 stars
With more than 15,000 five-star reviews on Amazon, this Ninja air fryer is perfect for smaller kitchens. It has 1,000-watts of power, cooking food super quickly while leaving it super crispy.
What reviewers say: “Meals that used to take an hour or two now take 25 minutes max!”
Price upon publish date of this article: $70.99
Dyson Outsize+ Cordless Vacuum Cleaner
- Amazon’s Choice
- Top-Quality Store Badge on Google: 4.5/5 stars
With 120-minutes of run time, you can cover your entire home with the Dyson Outsize+ vacuum. It has a surprisingly large waste bin and powerful suction, ensuring spotless floors.
What reviewers say: “Amazing battery life, it is able to be used on any surface, rugs, or carpet that we have in the house.”
Price upon publish date of this article: $599.99
Jisulife Handheld Mini Fan
- #1 Bestseller in Personal Fans
- Amazon’s Choice
- Top-Quality Store Badge on Google: 4.5/5 stars
The Jisulife Handheld Mini Fan went viral from a TikTok video over the summer, and since then, in-app searches have amassed more than 20 million views. Not only does the fan keep you cool, its USB port serves as a portable charger or act as a bright flashlight if you need to use it at night.
Editor testing and review notes: “I keep this portable fan on me at all times. During summertime, I use it to keep my cool on a steamy subway platform, and during winter, I’ll use it to cool off when the office cranks up the heat a little too much. It’s nearly silent, with an impressive battery life to boot.”
What reviewers say: “This fan is a must-have. I take this everywhere with me, especially when I am traveling. I was in Asia in the summer and this saved me as the country I was in was so hot and did not have much air conditioning. I love that it has a flashlight on it so if I’m walking at night I can still use it. It folds up so I can keep it in my purse or backpack and doesn’t take up much space. It doesn’t take long to charge and it also works as a reusable charging pack. You can also sit it on a table and it has different settings to make the fan go faster or slower.”
Price upon publish date of this article: $14.39
Amazon 5th Gen Echo Dot with Smart Plug Mini
- #3 Bestseller in Smart Speakers
- Top-Quality Store Badge on Google: 4.5/5 stars
This bargain is a tough one to beat. For 67 percent off — currently priced at just $23.98 — Amazon is offering a Smart Home bundle that includes the 5th Gen Echo Dot and Mini Smart Plug to upgrade your space. Grab these gadgets to talk to Alexa, turn on lights and other home tech with voice command, and enjoy the Echo’s improved sound experience as you listen to playlist, podcasts, or audiobooks at home.
What reviewers say: “Works as expected and integrated with our other home Alexa products and technology. We use it in the garage and the sound is great and loud enough even with street traffic. Very satisfied!”
Price upon publish date of this article: $23.98
Carote 11 Piece Nonstick Pots and Pans Set
- Amazon’s Choice
- #2 Bestseller in Kitchen Cookware Sets
- Top-Quality Store Badge on Google: 4.5/5 stars
This eleven-piece pots and pans set is $60 off ahead of Prime Day. We crunched the numbers — and that equals to less than $8 per pan. The collection comes in a clean, cream white colorway and features removable handles for space-saving storage.
What reviewers say: “I absolutely love that the handles are removable. This takes space saving to a new level. Handles always get in the way with normal pots and pans in storage. But now I store these basically like bowls, and I just put the handles in my utensil drawer. Also I have yet to burn any of my food or have it stick to these pans. You know how ‘nonstick’ pans you still have to spray? Not these! They really are nonstick! And how easy it is to wash them! I don’t have to sit there and scrub anything, it just wipes right off! Love these! I want more sizes!”
Price upon publish date of this article: $59.89
Keurig K- Slim Single Serve K-Cup Pod Coffee Maker
- #6 Bestseller in Single-Serve Brewers
- Top-Quality Store Badge on Google: 4.5/5 stars
This single-serve Keurig comes with the brand’s new multistream technology, which adds flavor to every single cup. It has a 46-ounce water reservoir, and it can accommodate eight, ten or twelve ounce cups.
What reviewers say: “Small footprint and quiet, I got this to replace my big Keurig after 12 years!”
Price upon publish date of this article: $99
Hilife Steamer for Clothes
- #1 Bestseller in Travel Garment Steamers
- Top-Quality Store Badge on Google: 4.5/5 stars
This Hilife steamer is the perfect option if you’re looking for something small enough to travel with, but large enough to have a substantial water bank. It also has 700-watts of power that help emit a strong stream of steam.
What reviewers say: “I could not be more impressed with this device! I have no reason to ever take my iron out again (lol). It heats up super fast and got those stubborn wrinkles out of a pair of linen pants in just a few minutes.”
Price upon publish date of this article: $23.99
Tuddrom Decorative Extra Soft Faux Fur Throw
- Amazon’s Choice
- #4 Bestseller in Bed Throws
- Top-Quality Store Badge on Google: 4.5/5 stars
This cozy throw blanket comes in 18 different colorways to match your space and is marked down by 48 percent off for Prime Big Deal Days. It’s Alix Earle-approved, as it’s featured on her storefront, and boasts over 25,000 five-star reviews with customers gushing over its softness.
What reviewers say: “This blanket is AMAZING. First and most important, it’s incredibly soft! There’s faux fur on one side and the other side is a soft, smooth fabric. It’s heavy enough to be cozy but light enough to use in warmer months without getting overheated. The weight on this beauty is just about as perfect as I could hope! I got the queen size and it’s enough to cover me completely without getting lost in it, but I’m short so taller people should spring for king size (it’ll be worth it in winter when you don’t want your feet peeking out!)”
Price upon publish date of this article: $16.99
Best Amazon Prime Day Bedding Deals
Winter’s right around the corner — which mean’s it’s time to prep your bed for hibernation season. High-quality bedding is essential for getting the best beauty sleep, and Amazon’s got you snug as a bug with tons of deals on bestselling bedding. Whether you’re in the market for a plush mattress pad, new sleeping pillows, or a super warm Ugg throw blanket, we’re spotting price slashes up to 46 percent off. For the next two days, you can also snag discounts on the best Amazon bed sheets, duvet covers, silk pillowcases, and insulating down comforters.
Bedelite Satin Silk Pillowcase for Hair and Skin
- Amazon’s Choice
- #3 Bestseller in Bed Pillow Pillowcases
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $5.58
Casper Original Sleeping Pillow Two Pack
- #34 Bestseller in Bed Pillows
- 7,300+ five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $81.90
Amazon Basics 400 Thread Count Cotton Pillow Case
- Amazon’s Choice
- #14 Bestseller in Bed Pillow Cases
- 20,300+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $9.97
Cgk Queen Size Bedding Sheet Set
- #1 Bestseller in Kid’s Sheets & Pillowcases
- #2 Bestseller in Home & Kitchen
- 209,900+ five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $25.49
Best Amazon Prime Day Home Fragrance Deals
As far as we’re concerned, candles and home fragrances are cold-weather essentials. Seize the Prime Big Deal Days and stock up on cozy candles, essential oil diffusers, and decorative reed diffusers while they’re at a major discount. There are tons of different scents to fill your space that are festive and gender-neutral, like smokey fireside aromas, energizing eucalyptus, pumpkin chai spice, sweet vanilla, and whatever your little nose desires. Hint: Candles make great gifts for girlfriends, wives, and moms, no matter the occasion.
Nest New York Pumpkin Chai Classic Candle
- #10 Amazon Bestseller in Candles
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $45.52
Aroma360 Hotel Collection Black Velvet Reed Diffuser Set
- #17 Bestseller in Reed Diffuser Sets
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $39.96
Woodwick Fireside Medium Hourglass Candle
- Amazon’s Choice
- #14 Bestseller in Jar Candles
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $14.69
Craft & Kin Smoke & Vanilla Aromatherapy Candle
- Amazon’s Choice
- #12 Bestseller in Jar Candles
- 5,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $15.19
Hls Essential Oil Aromatherapy Diffuser
- #20 Bestseller in Aromatherapy Diffusers
- 9,900+ five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $28
Yankee Candle Autumn Wreath Scented Large Jar Candle
- #2 Bestseller in Jar Candles
- 48,000+ five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $30.90
Best Amazon Prime Day Home Tech and Appliance Deals
Pricey tech and home appliances rarely go on sale, so it’s a good idea to take advantage of the Prime Day sales. Blink and you’ll miss astounding deals on essential Apple products, noise-cancelling headphones, and bestselling smart televisions. Plus, you can upgrade your space with bluetooth speakers, robot vacuum cleaners, and wireless color printers for your home office.
iRobot Roomba J6+ Self-Emptying Robot Vacuum
- Amazon’s Choice
- #1 Bestseller in Robotic Vacuums
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $399.99
Hp Deskjet 273e Wireless Color All-In-One Printer
- Amazon’s Choice
- #1 Bestseller in Inket Computer Printers
- #6 Bestseller in Office Products
- 10,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $39.99
Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner
- #1 Bestseller in Capet & Upholstery Cleaning Machines
- 47,000+ five-star reviews
- 50,000+ purchases in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $89
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Neewer Selfie Light with Phone Clip
- #2 Bestseller in On-Camera Video Lights
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $25
Ugreen Revodok 5 Usb Hum
- #7 Bestseller in USB Hubs
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $11
Shark Matrix Plus 2in1 Robot Vacuum & Mop
- Amazon’s Choice
- #16 Bestseller in Robotic Vacuums
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $400
Beats Studio Pro Headphones
- #1 New Release in On-Ear Headphones
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $179
Sony Extra Bass Bluetooth Travel Speaker
- Amazon’s Choice
- #31 Bestseller in Portable Bluetooth Speakers
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $35
Dyson Cool Tower Fan
- #2 Bestseller in Household Tower Fans
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $250
Best Amazon Prime Day Furniture Deals
A new piece of furniture is the most effective way to refresh your space, and Amazon’s one of the best retailers to shop furniture for every room of your home. From TikTok-loved lifting coffee tables, luxurious massage chairs, standing desks, and more, you won’t find deals like these after Prime Big Deal Days. It’s your only chance for the rest of the year to stock up on furniture staples too, like up to 37 percent off wooden dressers, bedframes, dining sets, and bookcases.
Wlive Wood Lift Coffee Table
- Amazon’s Choice
- #1 Bestseller in Coffee Tables
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $71.99
Zinus Van 16 Inch Metal Platform Bedframe
- Amazon’s Choice
- #8 Bestseller in Beds
- #30 Bestseller in Bed Frames
- Over 51,800 five-star reviews
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $84
Best Amazon Prime Day Kitchen Deals
Amazon makes it easy to be a star chef at home with show-stopping Prime Day kitchen deals. For a super limited-time, you can shop the lot of top-rated kitchen appliances and time-saving devices, including the editor-approved Fullstar Vegetable Chopper and cult-favorite Nespresso Coffee and Espresso Machine. There’s also bargain dinnerware and pan sets with up to 47 percent off discounts, along with tools to inspire new recipes, like PowerLix’s Powerful Milk Frother and Kitchenaid’s Gourmet Pasta Press Attachment.
Fullstar Vegetable Chopper
- #1 Bestseller in Seasoning & Spice Choppers
- #2 Bestseller in Kitchen & Dining
- Over 68,400 five-star reviews
- 70k + bought in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
Editor testing and review notes: “This affordable Amazon chopper is my ultimate kitchen hack. It cuts my meal prep time in half and helps me get uniform pieces of whatever I want diced. The design is intuitive and user-friendly: Once you choose which blade grid attachment you’d like to use, just slide it into the base and lock it in place. Then place your vegetable, fruit, or whatever you want to chop on the base and clamp down on the lid. Plus, it comes with a measuring bowl, multiple blade attachments, and two cleaning tools. The only caveat is that for hard foods like carrots, you’ll need to push or pound the lid a little bit.” — Style Commerce Editor Nikki Chwatt
Price upon publish date of this article: $23.95
Carote Nonstick Pots and Pans 10-Piece Set
- #1 Bestseller in Kitchen Cookware Sets
- 10k + bought in the past month
- Over 11,900 five-star ratings
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $79.89
Ninja Professional Blender
- Amazon’s Choice
- #26 Bestseller in Countertop Blenders
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $75
Corelle Vitrelle 18-Piece Dinnerware Set
- #1 Bestseller in Dinnerware Sets
- 7k + bought in the past month
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $45.95
Kitchenaid Gourmet Pasta Press Attachment
- Amazon’s Choice
- #14 Bestseller in Mixer Parts & Accessories
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $169.99
Chefman Non-Stick Electric Panini Press
- #2 Bestseller in Sandwich Makers & Panini Presses
- Top-Quality Store Badge on Google: 4.5/5 stars
Price upon publish date of this article: $28
What is Amazon Prime Big Deal Days?
Prime Big Deal Days is the fall installment of Amazon’s Prime Day 2023 sales extravaganza, and today’s the last day to shop. The sale is an exclusive period that offers limited-time price drops on thousands of products across Amazon, including the best Amazon fashion and accessories, beauty bargains, top-rated tech, everything in between. Prime Day only happens twice a year, with today being the final hours of Big Deal Days 2023, so it’s your last chance to stock up on home essentials like bestselling tech, duvet covers, silk pillowcases, Amazon candles, hand soaps, stylish furniture, and cozy gifts for fall and winter while prices are marked down. Make sure to snag these top deals ASAP, because millions of shoppers will be monitoring the site and placing orders, just like you.
Do I Need To Be a Prime Member to Shop Amazon Prime Big Deal Days?
While anyone can shop flash home deals on Amazon any day of the week, Prime Day sale events feature exclusive deals that are only available for Prime members. These unique markdowns seamlessly combine with Amazon Prime’s free or discounted delivery fees, so whichever home products you order at a lower price will arrive at your door in a few days. If you want to enjoy the Prime Day discounts but don’t already have an Amazon Prime account, you can still gain access to Prime Day deals by enrolling in an Amazon Prime free trial, which will last for 30 days starting from the day of your sign-up. Of course, you can also create a permanent Amazon Prime account to ensure your entry on Prime Day and catch year-round exclusive daily discounts and waived fees.
Is Amazon Prime Big Deal Days the Best Time to Shop Home Deals?
Amazon Prime Day is a great time to shop staple home items that are rarely on sale, like living room furniture, kitchenware, organization systems, or high-tech appliances. It’s also the perfect time to stock up on holiday gifts for women and men early, especially since the sale usually offers some of the most impressive price drops of the rest of the year. Whether you’re looking for cozy blankets or pillowcases for acne, or you’re finally ready to purchase a smart speaker or Dyson vacuum you’ve been coveting, you’re sure to find options that will go easy on your wallet.
What Home Deals Can I Shop During Amazon Prime Big Deal Days?
We’re seeing tons of exciting deals on home appliances, essential tech, bedding, and furniture across Amazon’s exclusive Prime Day deals. From home fragrances, storage tools, kitchenware, and more, you can shop steep discounts on top-rated essentials.
This round of Prime Day is bursting with irresistible tech deals on Apple AirPods and iPads, plus the celebrity-loved Beats Solo3 headphones. Our editor’s favorite kitchen hack, the Fullstar Vegetable Chopper, is slashed to 40 percent off, while our editor-approved TikTok-viral handheld fan is at a 28 percent price drop. It can be a pricey to revitalize in your space, but Prime Day’s discounts on space-transforming treats like Nest New York candles and Wlive’s adjustable coffee table allow you to save big, along with bountiful bargains on Amazon Echo Dot bluetooth speakers and Smart Plugs.
In the final hours of Prime Day 2023 deals, we’re seeing home item sales peak at 67 percent off, so make sure to snag these deals as you see them, because they likely won’t return until next summer!
Tips for Shopping Amazon Prime Big Deal Days
The Amazon Prime Day shopping extravaganza is understandably overwhelming. With thousands of deals to sift through, it’s important to keep these key tips in mind before you click “add to cart.”
- Sign up for a Prime membership or trial: The most important step in securing Prime Big Deal Days deals is to sign up for a Prime membership. If you don’t already have one, join Prime or start a 30-day free trial today.
- Set deal notifications: Do you have heart eyes for an item that’s not discounted yet? Fear not, it could still go on sale before tomorrow night, and setting up a Wish List is the easiest way to keep tabs on potential price drops. With Wish Lists, Amazon will send you personalized Prime Big Deal Days alerts based on the products you’re interested in as soon as they go on sale. To create a Wish List, tap the “Wish List” icon in the app and select “Create a List.” Then, go to “Settings” and then “Notifications,” and make sure the “Deals” option is turned on. If you’re looking for a product that isn’t on your Wish List, you can set up a specific deal alert by going to the Amazon app’s homepage and selecting “Today’s Deals.” From there, search for your desired product and select “Watch This Deal.” You’ll then receive alerts when the price drops on that product.
- Check for verified sellers: To ensure you’re purchasing from a verified storefront, rather than spending your hard-earned money on counterfeit, expired, or damaged items, double check the seller of the listed product. This is as simple as looking at the “sold by” sections in the product description and making sure it says Amazon or the brand’s name. Another way to tell if an item is safe to buy is by seeing if it is available for Prime Shipping — this is a sign that the brand is an established market partner for Amazon and has been vetted. If a listing has the Amazon’s Choice badge, the item comes from an Amazon-approved seller, too.
- Shop Amazon’s storefronts: Amazon provides influencers and tastemakers platforms to curate their favorite home buys with personal Amazon storefronts. If you love scrolling home decor and organization content on TikTok, Pinterest, or Instagram, it’s likely that your favorite creator has their own storefront for you to browse and purchase from. You can also shop Amazon’s own curated storefronts, like the Shop By Style feature. At that page, you can browse collections of items with different home aesthetics that will suit and inspire your space, including Mid-Century Modern, Scandinavian, or New Traditional. You can also shop the Premium Home Finds storefront to select from the best-quality home goods available during Prime Big Deal Days.
- Sort deals by Amazon bestsellers: If you’re in the market for top-rated home products, but don’t know where to start, you can shop the general bestsellers in Home & Kitchen page to discover hidden gems to add to your living space. There, you can add filters to narrow down your hunt and search by product type depending on your needs.
- Don’t hesitate on a good lightning deal: On top of deals that run the full 48 hours of Prime Day, Amazon also offers flash sales on popular items. The retailer’s “lightning deals” refer to a limited number of discounts that are offered on a single item for a short period of time. If you spot an item on your wishlist with a steep price drop, it’s best to snag it ASAP, because these deals could disappear at any moment. To find these deals on Prime Day, go to the Today’s Deals or Prime Day page. Remember that these deals are only available until supplies last or the promotion period for the deal ends, and lightning deals typically have a limit of one purchase per customer.
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Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. In her spare time, Olivia can be found scrolling the Amazon home storefront for deals on Amazon Prime Big Deal Days.