Moose Knuckles has launched “Pulse of the City,” its fall 2025 global campaign and the first under newly appointed chief executive officer Ellen Kinney and its revitalized leadership team.
As reported, Kinney joined the Montreal-based company in May, having been president and CEO of Los Angeles-based ALC. Her earlier roles included CEO of Kendall + Kylie, and executive vice president and chief merchant at Derek Lam International.
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This season signals a new chapter for Moose Knuckles, reimagining its bestselling core silhouettes for its customer base who move with purpose through the world’s style capitals. Spanning seven global hubs — New York, Montreal, Paris, London, Shanghai, Milan and Tokyo – “Pulse of the City” captures the rhythm of modern life at the intersection of business, fashion and art.
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Moose Knuckles will have immersive pop-ups and activations in key cities, creating opportunities to connect with local audiences and celebrate the brand’s Canadian spirit on an international stage.
Model Amelia Gray returns as the face of the campaign, which was photographed by Richie Talby. The visuals channel the energy of each city.
Fall 2025 offers four iconic styles grounding the brand: The Ballistic Bomber, 3Q, Stirling Parka and has Debbi Bomber. All these staples have enhanced internal components, refined workmanship and innovative down technology.
“While staying true to our Canadian roots in outerwear, fall ’25 celebrates the unique perspectives of our global community and cultural leaders, offering a fresh mix of product for the evolving needs of their lifestyles that’s as bold, adaptable and forward-thinking as they are,” Kinney said. “This is just the beginning as we focus on continued innovation, global growth and expansion in the coming seasons.”
In 2019, Cathay Capital bought a stake in Moose Knuckles.
The fall 2025 collection is available at global retailers, Moose Knuckles outposts and mooseknucklescanada.com, with prices ranging from $850 to $2,000.