With its 10th anniversary coming up in 2024, Lisa Yang, the Stockholm-based cashmere brand, is partnering with Bergdorf Goodman on an in-store installation opening Monday. The New York pop-up is the first and will be followed by a roll-out in key European cities in Germany, Sweden and Switzerland.
Featuring brushed stainless steel, cherry wood and rice paper, the installation is designed to emulate the brand’s showroom at company headquarters in Stockholm and draws on founder Lisa Yang’s Chinese heritage combined with a Scandinavian aesthetic. The Bergdorf’s pop-up will be open until Jan. 3 and will showcase an exclusive eight-piece capsule collection, specifically designed by Bergdorf’s, as well as key pieces from the spring 2024 collection. The in-store launch will be supported by digital and social content on Bergdorf’s channels.
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“We are delighted to be in New York and begin our 10-year celebrations in America at the prestigious Bergdorf Goodman, a longtime partner of Lisa Yang’s. The U.S. market is very important to us as a brand and we look forward to showcasing our exclusive capsule and installation, engaging with both our existing customers and potential new customers in store,” said Lisa Yang, who founded the company with Samuel Stenberg.
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Over the past three years, Lisa Yang has seen sales increase by more than 900 percent, driven by both wholesale growth, with partners such as Mytheresa, Net-a-porter and Matches, and its own e-commerce. The U.S. is Yang’s fastest-growing market, followed by Germany and Switzerland.
Yang has a planned roll out with key European stockists including Lodenfrey in Germany, Bon Genie in Switzerland and NK Stockholm, which is about to be confirmed.
Designed in Stockholm and produced in Inner Mongolia, Yang launched her namesake brand in 2014. The company’s GOTS-certified collection offers a complete ready-to-wear cashmere wardrobe for women and men, as well as homeware.
Yang’s retail prices start at $130 for a cashmere plain knit arm warmers and go up to $1,815 for a seven-gauge double-faced cashmere coat in ready-to-wear and $2,820 for a double-faced cashmere blanket.