David’s Bridal is getting a little luxury lift by engaging with Marchesa.
Still working its way back after a bankruptcy filing in 2023, the big-box retailer has been seeking out new collaborations to generate buzz and recapture market share. Among them is a storefront with Amazon — The Edit by DB Studio — and a menswear collection with Perry Ellis, both of which were announced earlier in April. Marchesa is the latest to sign on, offering its Couture and Notte lines via David Bridal’s webstore.
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“We’re not just expanding our selections or naming a new partner, we’re working with the leading names in bridal and couture fashion to reshape the way consumers find and shop for luxury,” shared Kelly Cook, chief executive officer of David’s Bridal. “Our partnership with Marchesa, along with our expanded in-house couture offerings and shopping tools, are redefining the category.”
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Georgina Chapman, founder and creative director of Marchesa, said she “couldn’t be more thrilled to partner with David’s,” adding that as an industry leader, David’s Bridal provides clients with specialized wedding expertise, making them an ideal match.
The full Marchesa collection will be available to order through David’s Bridal from Wednesday with Notte pieces starting at $695. Couture wedding and evening gowns run upward of $8,995 and have a lead time of 16 weeks. Completing the look, there is potential for David’s Bridal to add fine and costume jewelry as well as shoes by Marchesa to its assortment.
While no designs are exclusive to the retailer, customers will be able to get their hands on archival Marchesa runway styles as well two of Chapman’s own award show dresses, which could easily make the transition from red carpet to aisle for any member of the wedding party.