In the packed schedule of Milan, amid fashion shows and presentations, there’s also room for exhibitions and launches of new brands. On Wednesday night, 10 Corso Como hosted the opening of the first solo exhibition dedicated to British photographer and portraitist Glen Luchford, on view until Nov. 23.
Titled “Glen Luchford. Atlas” and curated by Alessio de’ Navasques, the show features a selection of Luchford’s images, spanning over 30 years of editorials, fashion campaigns, portraits, personal memories, outtakes and re-edits. The exhibition, almost an “autobiography through images,” was designed by the artist himself specifically for the 10 Corso Como Gallery.
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“When I saw the space, it was very desirable. It’s a great space in the middle of Milan. The inspiration is really teenage bedrooms. The way children unconsciously cover walls in their passions. I love that,” said Luchford in an interview.
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“Glen Luchford combines the instinct of an observer with the precision of a visual storyteller: I am honored to host his first solo exhibition at 10 Corso Como, an atlas of images that defies categorization and moves through free associations, like an unedited film,” commented Tiziana Fausti, owner of the high-end store.
The exhibition aims to make visitors feel like they’re exploring the photographer’s archive through large-format prints, layered works, and collages simply stuck to the walls like paintings. “I was trying to communicate what it’s like in my ADHD brain. It’s like a little journey around what I see every day,” explained Luchford.
Highlights of the show include his campaigns shot for Prada between 1996 and 1998, featuring Amber Valletta lying on a boat on the Tiber at sunset, or standing in a snow-covered labyrinth reconstructed by Cinecittà set designers, or photographed while peeking through a door’s peephole, and a very young and not yet famous Kate Moss posing for a photo shoot for Harper’s Bazaar. There are also recent collaborations, such as those created for Vogue, Another, Purple, and V Magazine, among others, and those born from the collaboration with Alessandro Michele for Gucci.
The exhibition closes with a video installation, never-before-seen, featuring fashion films. “This idea of living one’s own time through a distance, of not adapting to trends while still maintaining a full awareness of the present landscape, resonates in Luchford’s work. He embraces the fractures of postmodernity with a vision that is personal, coherent, and never standardized,” writes de’ Navasques.
Luchford’s mind was not only on the exhibition but also on Cherry World, the new brand launched at the end of 2024, together with Frame Denim cofounder Josh LeVine, commercial artist Fergus Purcell, and stylist Fran Burns. The streetwear brand debuted during fashion week with its fall ’25 collection at 10 Corso Como and on the store’s website.
“Cherry World was really driven by my childhood love of California. I grew up reading skateboarding magazines in the ’70s and early ’80s and, of course, I was drawn to American cinema like everybody. So I had a strong passion to move there and absorb the culture. The brand comes out of that love of everything Americana,” said the photographer.
The streetwear brand offers limited runs of soft washed cotton hoodies and Ts, shirts, wool and cashmere knitwear, and premium denim. Its latest collection draws inspiration from a range of cult Americana themes, graphics, and music icons, including World Industries print ads, the Red Hot Chili Peppers’ 1987 album “Uplift Mofo Party Plan,” pop legend Cher, early Stussy, The Doors and Luchford’s Lollapalooza festival images. Key styles in the lineup include airbrushed sweatpants, an inside-out fleece hooded sweatshirt, a “Glenapalooza” Oxford, and a boxy Hawaiian shirt, as well as caps and monochrome branded socks.