Milan continues to thrive as a hub for luxury, design and innovation with exciting new openings. Agnona marks its return to Milan with a new boutique on Via Santo Spirito, blending heritage-inspired design with modern elegance. Meanwhile, Golden Goose introduces its first Younique Caffè in Europe, offering a curated coffee and aperitivo experience in the heart of Brera. Additionally, Casa Laveni opens as a boutique hotel in a restored neoclassical palazzo, offering a retreat with meticulously crafted interiors.
Here are some of the new projects to check during Milan Design Week.
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Agnona
Agnona is back in Milan with its first store under the guidance of chief executive officer and creative director Stefano Aimone. The brand’s previous Milan store, located in Via Sant’Andrea, closed in 2021 while the new store, which covers 1,296 square feet, is located in Via Santo Spirito. Upon entering, visitors are greeted by a wall of “seminato di botticino” bricks, made using chippings of Botticino marble, showcasing the latest collections. The use of brick as a simple structural element pays homage to the personal history of the brand’s founder, Francesco Ilorini Mo, and references the typical Piemontese farmhouses. The walls are finished in marmorino, and white dominates the space, punctuated by walnut boiserie in the dressing rooms. A dark marble surface with vertical veining adds contrast. The artworks by Maria Lai, suspended on a wall, feature two hand-sewn letters, one white, one black, evoking the brand’s chromatic duality.
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Agnona
Via Santo Spirito, 14 – 20121
agnona.com
Maccapani Edits x The Luxury Collection Pop-up
For its 120th anniversary, The Luxury Collection has partnered with Margherita Maccapani Missoni on the pop-up “Maccapani Edits for The Luxury Collection” at Casa Brera, one of the brand’s hotels, and a co-branded capsule collection. The limited-edition collection, designed exclusively for The Luxury Collection, features a Maccapani Moto T-shirt adorned with the iconic San Marco horse motif; a set of six embroidered patches inspired by the brand’s Italian hotel portfolio; and a Casa Brera tote bag available in various colors. “Maccapani Missoni’s aesthetic and instinctive approach to Italian craftsmanship bring a unique perspective to this collaboration,” explains Bruce Rohr, vice president and global brand leader, The Luxury Collection.
Complementing the capsule collection, the pop-up will showcase a curated selection of Italian artisanal brands, handpicked by Maccapani Missoni, including Il Papiro, a historic Florence-based workshop specializing in hand-marbled paper; Iacobella, a Florence-based studio renowned for its leather bags; and more.
Casa Brera Milano
Piazzetta Maurilio Bossi, 2 – 20121
marriott.com
Rimowa
Rimowa has relocated its store from Via della Spiga to a new 2,700-square-meter space in Via Verri spanning two levels, connected by a terrazzo, a versatile material consisting of chips of marble, granite, quartz, glass, or shell and marble staircase. Inspired by Bauhaus style, the architectural concept combines green marble, terrazzo, and dark oak wood. Custom artworks, created by the Milan-based creative duo 6:AM and inspired by Rimowa’s iconic grooves, add to the ambiance. The boutique showcases Rimowa’s entire range, from iconic grooved aluminum luggage to travel accessories.
A dedicated client care center features specialized technicians offering on-site repairs, ensuring every brand’s piece continues to accompany its owners over time.
Rimowa
Via Pietro Verri, 5 – 20121
rimowa.com
Casa Laveni
Milan’s Brera district welcomes a new hotel in via dei Bossi, 5. Casa Laveni is a 30-room boutique hotel set within a restored neoclassical palazzo. Developed by the investment group owner Bohopo and designed by Delogu Architecture in collaboration with Studio Sacchi Architetti, the hotel transformed an early-20th-century private residence into an intimate retreat. Originally built in the early 1800s, Casa Laveni was reborn in 1911 as the private residence of engineer Giuseppe Laveni, who contributed to several of Milan’s architectural landmarks, including Excelsior Hotel Gallia and the Odeon Cinema.
The hotel’s design draws inspiration from its former life as a private residence. Delogu Architecture preserved the neoclassical style and architectural character by preserving the facade, decorative cornices, and original cast-iron columns, while interiors feature softer elements such as sky-blue palettes, sculptural furnishings.
The lobby boasts a stunning centerpiece of hand-blown crystal leaves, crafted by Bohemian glass artisans. Furnishings blend contemporary Italian pieces with custom designs, Carrara marble, bronze fixtures, and velvet upholstery.
The basement-level gym and wellness space features natural woods, greenery, and mirrored accents. Rooms showcase custom millwork, natural stone, and brushed brass fixtures, with crimson ottomans and lighting from Artemide and Martinelli Luce adding a pop of color. Some rooms have private terraces overlooking Brera’s rooftops, offering a serene escape.
Casa Laveni
Via dei Bossi, 5 – 20121
casalaveni.com
Younique Cafè Golden Goose
Golden Goose is introducing the Younique Caffè concept to Europe for the first time, opening an immersive experience next to its Milano Cusani store in the heart of Brera district. The space blends contrasting elements like concrete walls with warm wood finishes and iconic golden details and steel accents. Vintage photographs and unique objects collected during research trips add a creative touch to the atmosphere. The menu celebrates Italian coffee culture and the aperitivo ritual, featuring espresso, artisanal pastries, and a curated selection of cocktails and small bites. The sound experience was exclusively designed for this location by Futura, a studio exploring the intersection of sound, space and design, founded by Giorgio De Vecchi and Giulia Di Lenarda. During Design Week, Golden Goose will also host an immersive event at the Golden Goose Arena in CityLife, featuring talks, workshops, and a padel tournament.
The program, curated by international creative firm Simple Flair, centers around padel, innovation and community. Mexican artist Sofia Elias transforms the courts into an interactive installation, using reflective surfaces, sound design, and playful elements to create a near-musical experience.
Younique Cafè Golden Goose
Via Cusani, 4 – 20121
goldengoose.com
Osteria Fiori di Marimekko
Marimekko is launching Osteria Fiori by Marimekko at Via Ascanio Sforza 75, a holistic lifestyle experience blending design, gastronomy and culture. The space showcases the brand’s newest floral design, “Kukasta kukkaan” by Erja Hirvi, through bold textile installations and curated ceramics. “Kukasta kukkaan,” meaning “from flower to flower” in Finnish, is a hand-painted floral pattern celebrating summer blooms. The print is showcased through textile installations, fabric elements and limited-edition tableware, from small plates to 3D-shaped plates featuring individual flower shapes.
As visitors explore, wisteria and jasmine scents waft from the garden, complemented by flower-infused drinks and aperitivo bites by Helsinki’s Maukku by Chef Maud Saddok, inspired by Marimekko’s prints. Visitors can also enjoy the Finnish-inspired aperitivo menu in the surrounding spaces, including a patio, glazed terrace, private dining room, and garden with daily bocce tournaments.
Osteria Fiori di Marimekko
Via Ascanio Sforza, 75 – 20141
marimekko.com
Geronimo Bar by Jacques Marie Mage
Inside Gallery JMM in Via della Spiga, Milan, the Geronimo bar offers coffee, cocktails reflecting the gallery’s design language: sophisticated reinterpretations of American West influences. A compact, classic indoor counter carved from signature Jacques Marie Mage bordeaux marble anchors the space, accompanied by a background jukebox paying homage to the same aesthetic.
Outdoors, the terrace welcomes guests to an elegant seated reception area. Among the cocktails on the list there’s “The Ghost Ranch,” evoking a warm, contemplative spirit, a tribute to the American Southwest and artist Georgia O’Keeffe.
Geronimo
Via della Spiga, 30 – 20121
jacquesmariemage.com
Cromo teahouse pop-up
Cromo, the new tea brand, is marking its launch during Milan Design Week with an exclusive installation on the 25th floor of Torre Velasca. A temporary teahouse has been set up on the rooftop and in the penthouse of the iconic building and the brand is a venture of the Milan-based design brand Objects Are By.
The installation is supported by Madison House, a private members club, which will establish Torre Velasca as its permanent home in 2026. Cromo’s teas are designed to elevate one’s physical and mental state, featuring high-frequency blends with potent, clean ingredients and botanicals.
Each tea is carefully sourced from small farms and independent producers in China, Japan, Kenya, and renowned tea-growing regions, with consideration given to character, purity, quality, and environmental and human impact throughout the sourcing process.
Cromo teahouse pop-up
Piazza Velasca, 3-5 – 20122
cromotea.com
Gio Gio’s restaurant
Milan welcomes a new culinary destination, Gio Gio’s, led by Chef and Patron Raphael Duntoye, a prominent figure at London’s esteemed members’ club, The Arts Club. The restaurant showcases Mediterranean cuisine infused with international flavors.
The culinary experience includes starters such as tuna tartare, amberjack with citrus, and warm prawns, accompanied by a selection of vegetable dishes, including puntarelle, popular Italian variety of chicory with pecorino cheese, grilled artichokes, and marinated peppers. This is followed by an array of dishes from both land and sea, such as “Dover sole” with mustard sauce or meat options including veal cutlet with sage and parmesan crust and côte de boeuf. The dessert menu features classics like cheesecake and crème brûlée, providing a rich and satisfying conclusion to the meal. The interior design is characterized by shades of green, paired with natural materials such as wood and stone. The space is further enhanced by botanical-inspired fabrics, and soft lighting and floral details completing the ambiance.
Gio Gio’s
Via Caminadella, 7 – 20123
giogios.com