PAST PERFECT: Armani/Archivio, the interactive platform that collects and organizes the brand’s historic collections, debuted its second chapter Tuesday during Milan Design Week.
Launched in 2025 to celebrate the 50th anniversary of Giorgio Armani’s founding, the second edition features 13 men’s and women’s looks from the brand’s collections spanning 1979 to 1994, reproduced and available for sale in stores and to be unveiled at the brand’s Via Sant’Andrea boutique in Milan.
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The selection centers around the jacket, in forms pioneered by the late designer, aiming to offer new generations a chance to rediscover the brand’s essence through the principle of circularity summed up in “Past Perfect. Future Ready.”
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A bespoke installation by Milan-based studio NM3 at the boutique will host invitation-only talks with leading figures from the collecting, archiving and heritage worlds from Wednesday until Saturday.
The advertising campaign, photographed and styled by Eli Russell Linnetz, recalls the brand’s early campaigns, capturing their vintage essence. The looks will be available on the brand’s website and in select Giorgio Armani boutiques and at Apropos Berlino, Just One Eye Los Angeles and mytheresa.com.