Aerin Lauder hosted an intimate dinner at members club San Vicente Bungalows in Los Angeles on Tuesday night in celebration of her new, 1,140-square-foot store in Palisades Village. It’s the lifestyle brand’s first West Coast retail location, following openings in Southampton, N.Y., and Palm Beach, Fla.
Guests enjoyed drinks and hors d’oeuvres during the cocktail hour on an outdoor terrace, followed by dinner in the dining room, where the tablescape was dressed in linens, tableware and glassware from Lauder’s namesake brand, launched in 2012, and floral arrangements by Lily Lodge.
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The evening brought out SVB owner Jeff Klein with John Goldwyn; Alexandra von Furstenberg; Zoë de Givenchy; Carolyn Murphy and her daughter Dylan Bleue Murphy; Rachel Zoe; Nick Dane; Monique Lhuillier; Megan Roup; Rocky Barnes; Jaime King; Ever Carradine; Joseph Cassell Falconer; Lauren Ireland, and TyLynn Nguyen.
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Lauder’s new store, which opened on Oct. 15, offers her own beauty brand, a fragrance line, alongside a range of goods by designers and artisans. There’s a selection of apparel by European brands including Maria de la Orden, Alix of Bohemia, Julia Amory and Dovima Paris; accessories; home decor; travel essentials, and jewelry, including Lauder’s own designs. She has introduced her first jewelry collection, a line with hand-carved gemstones and 14-karat gold charms.
The assortment — also including exclusive items by Colombia-made swimwear and resortwear label Cala de la Cruz, London shop Soler and New York fine jewelry brand Ten Thousand Things — will change seasonally.
Next, Lauder, who is the granddaughter of celebrated cosmetics entrepreneur Estée Lauder, has her sights on the South.
“I would love to do something in Texas,” Lauder told WWD of what’s ahead. “That’s another market that I would love to get into.”