Depop on Thursday unveiled its collaboration with singer-songwriter Kacey Musgraves for a new Shop Drop and accompanying digital campaign in celebration of her new album, “Middle of Nowhere.”
The shop features 20 pieces from Musgraves’ personal wardrobe, which will be dropped in a series of capsules across the upcoming weeks.
“Fashion is a way to self-express,” said Musgraves in a statement shared first with WWD. “These are some great pieces that remind me of different chapters in my life and represent different sides of me. I love the idea of passing them along through Depop so someone else can enjoy them and make them part of their own story. I also adore the fact that the sales are supporting a really beautiful cause.”
Related Articles
Items include apparel from her “Dry Spell” music video, tours, appearances and everyday life. Looks include Adidas shorts, Ambika hoodie and Crocs slides from the “Dry Spell” music video, Levi’s iconic western shirt, Citizens of Humanity jeans, Wear Pagent set, Tony Bianco heels, Jennifer Fisher hoop silver earrings, Bode western shirt, Bode beaded linen pants and more.
You May Also Like
Proceeds from all purchases will be donated to the Young Center for Immigrant Children’s Rights. Musgraves has been a vocal advocate on social media against ICE — she recently tapped a trio of mariachi-playing teenage brothers, who were detained by the government agency earlier this year, to open three of her Texas shows.
Depop and Musgraves also created a video series talking about her celebrity style and personal taste alongside the pieces she’s selling and the memories tied to them.
“Kacey has a truly distinctive sense of style, and like so many people on Depop, she uses fashion as a way to tell her story,” said Steve Dool, senior director of creative and brand at Depop. “What makes this collaboration special is the opportunity for Kacey’s fans to make a personal connection with those moments — from tour memories and music videos to major performances — by giving pieces from her wardrobe a second life. That spirit of sharing, discovery and self-expression is exactly what makes the Depop community so powerful.”
The shop launches at depop.com/kaceymusgraves on Monday at 3 p.m.