Dani Reiss, chief executive officer of Canada Goose Holdings, took his grandfather’s coat company and turned it into a luxury outerwear force by tightly controlling the brand vision and by making really warm parkas.
Now that the company is increasingly expanding beyond its core with more styles for the summer months — and seeing its business bounce back after something of a slower stretch — Reiss is still at it.
“People want real things and people want functional things and people want beautiful things,” the chief executive officer told WWD after the company reported fourth-quarter sales and profit gains. “We have spent a lot of time focusing on our product development engine and really creating desirable products.”
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For the fourth quarter ended March 29, net income rose 18.1 percent to 32.7 million Canadian dollars as revenue increased 17.9 percent to 453.3 million Canadian dollars.
Wholesale revenue increased 54.4 percent to 49.1 million Canadian dollars, which the company said was driven by earlier shipments from its spring 2026 order book and higher in-season orders. Operating income rose 17.8 percent to 64.9 million Canadian dollars.
The direct-to-consumer channel posted its fifth consecutive quarter of comparable gains, comping up 10 percent for the quarter — which added up to an 8 percent comp rise for the year.
For the full year, sales rose 13.3 percent to 1.5 billion Canadian dollars, but the company’s forecast calls for that to slow to a low-single-digit increase.
Importantly, the adjusted EBIT margin is slated to range from 11 percent to 12 percent, up from 9.7 percent.
And while brand is clearly Reiss’ obsession, when it comes to the business, he is looking to get stronger, not just bigger.
He is focused on the bottom line “first and foremost — because, if you have a big business that is not profitable, what’s the point?”
“Our growth [in the fourth quarter] was driven by better conversion, stronger engagement and healthier inventory, not one-time factors, but things that are going to be repeatable over and over again,” he said.
“We moved from building momentum into accelerating it. The momentum we have that we’ve built is truly exceptional. I think we’re moving into what’s going to be a truly inflection point year.
“It’s very important that we have disciplined and sustainable growth while at the same time dropping a lot of margin back down to the bottom line,” he said. “My mentality is to just continue to appeal to our demographic, which is varied, but our consumers are responding to us and that’s what’s important. We’ve taken brand heat, we’ve translated into commercial results.”