Tiffany & Co. is returning to the U.S. Open with an interactive pop-up.
The LVMH Moët Hennessy Louis Vuitton-owned fine jewelry brand is opening a pop-up at the USTA Billie Jean King National Tennis Center for the second year in a row. The pop-up will be open through September.
The pop-up celebrates Tiffany & Co.’s heritage in crafting sports trophies. The pop-up will showcase replicas of the U.S. Open Men’s and Women’s Singles Championship Trophies, which the fine jeweler has crafted since 1987. The trophies are created by expert silversmiths at Tiffany & Co.’s workshop in Cumberland, R.I.
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Tiffany & Co. will also display a one-of-a-kind Elsa Peretti Diamonds by the Yard tennis racket, which is displayed with a leather cover painted by artisans using the ancient Japanese technique called “inden.”
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Additionally, the pop-up will house a wall display comprised of Tiffany blue tennis balls and an AR mirror created by Snap Inc., which offers two AR lens experiences.
Prior to the Singles Championship ceremonies, Tiffany & Co. will unveil a branded display on the court “to deliver the full suite of U.S. Open trophies for the first time ever,” according to the fine jeweler.
The pop-up comes in the second year of Tiffany & Co. and the United States Tennis Association’s multiyear partnership, which named the jeweler as the Official Trophy Partner of the U.S. Open. For the first time at last year’s U.S. Open, Tiffany & Co. offered on-site hand-engraving for the men’s and women’s singles keepsake trophies.