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Noor Lobad

Beauty News Editor

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More From Noor Lobad

The 10 Beauty Brands That Won Black Friday on Amazon

In beauty, the top 10 brands during Amazon's 12-day sales event comprised nearly 50 percent of sales.

The Ultimate Holiday Fragrance Gift Guide

Curated fragrance picks for everyone in your life — from the wellness junkies to the tween beauty obsessives…

EXCLUSIVE: Loewe Perfumes Opens First U.S. Pop-up Store

The garden-inspired space will be held at New York's Rockefeller Center through January.

Hairstylist Dusty Schlabach Opens a Zero-product, Curly Cuts-only West Coast Salon

The Fullerton, Calif. location is the first of many Curly Hair Salons Schlabach looks to open across the U.S.

L’Oréal, MAC, Louis Vuitton, Lemme Honored at the 2025 Beauty Inc Awards

A look inside the annual event, honoring beauty's most innovative brands, products, executives and creators.

The Well Swell: 9 New Supplements From Neutrogena, Sakara and More

Supplements are proliferating in both forms and functions as consumers increasingly look to optimize each…

Warm Glow: 8 New Home Scents From Nest New York, D.S. & Durga and More

As winter arrives, so, too, has a wave of new home scents.

Kourtney Kardashian Barker’s Lemme, Beyoncé Knowles-Carter’s Cécred Among 2025 Beauty Inc Award Winners

From innovative indies to established superstars, WWD Beauty Inc honors the products, brands and executives…

10 of Your Favorite Beauty Execs Share What They Last Asked ChatGPT

From optimizing strategy decks to planning Sabrina Carpenter concert outfits.

The Top 10 Men’s Fragrances on Scentbird

The fragrance subscription platform has surpassed one million subscribers this year — a growing portion of…

EXCLUSIVE: Champion Is Launching Fragrance

The sportswear brand has teamed with Revlon to develop its first collection.

Inside the 2025 CEW Beauty Awards

The ceremony honored more than 30 brands and individuals for their innovative launches and contributions to…

The Latest Beauty Executive Moves at Beiersdorf, Sol de Janeiro and More

A Fenty Beauty veteran is planting her feet firmly into fragrance; Beiersdorf has named a new president of…

The 10 Most-loved Fragrance Brands on Social Media

Data from CreatorIQ shows that in September, Phlur was the number-one fragrance brand by EMV by a significant…

Why Black Beauty Founders Are Turning to TikTok Shop to Build Brands

As funding and retail commitments to Black-owned brands wane, a growing number of founders — veteran and…