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Noor Lobad

Beauty News Editor

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More From Noor Lobad

Inside Beauty’s Growing Universe of Distressed Acquirers

A growing number of beauty firms are looking to snap up — and hopefully, turn around — underperforming brands…

Roar Forward Unveils 2025 Top Age-inclusive Ads List: Bottega Veneta, Sephora and More

Inside Roar Forward's selection of the 12 most age-inclusive ads of the year.

Beauty’s 2025 Social Media Report Card

The 10 brands that dominated the online beauty-verse this year, plus 10 more that rose fastest through the…

The Latest Beauty Executive Moves at Revlon, L’Oréal and More

L'Oréal Professionnel U.S. has named a new general manager; TikTok-viral Sacheu has made two new leadership…

Top Beauty Retail Execs Share What Sold Well During the Cyber Five

Walmart's Vinima Shekhar, Macy's Nicolette Bosco and more talk about the top sellers. 

EXCLUSIVE: Urban Decay Taps Mariah the Scientist, Looks to Lure Gen Z

The R&B songstress fronts the brand's latest Tube Job Mascara, which debuted exclusively on TikTok Shop.

Amazon Dominated Online Beauty Sales During Cyber Week

The platform accounted for more than 40 percent of online beauty sales during the five-day period. Here's how…

What Beauty’s 10 Biggest Raises This Year Say About the State of Beauty M&A

The average deal size among the 10 biggest raises dropped in 2025 relative to years prior, data shows.

The 10 Beauty Brands That Won Cyber Week on TikTok Shop

Beauty sales on the platform topped $100 million, growing 55 percent versus the year prior.

Nancy Berger, Kim Kelleher Honored at 2025 CEW Cancer and Careers Luncheon

The annual Beauty of Giving luncheon was held in New York's Upper East Side.

EXCLUSIVE: Eos Launches Fragrance

The rollout follows that of a limited-edition set of Eos holiday sprays, which propelled the brand to the…

EXCLUSIVE: Batiste Taps Olympic Snowboarder Chloe Kim as Ambassador

Kim will front the dry shampoo brand as she gears up to compete in the 2026 Winter Olympics.

Is ‘the Algorithm’ Killing Beauty?

Beauty must choose purpose over pace in order to win, said The Future Laboratory's Christopher Sanderson at…

L’Oréal CEO Nicolas Hieronimus on Why Beauty Is More Important Now Than Ever

The leader of the world's largest beauty company talks breaking boundaries even amidst unlikely…

Inside India’s Big Beauty Opportunity

How the most populous country in the world — long tapped by the beauty industry for its resources — is…