More From Noor Lobad
AS Beauty Shuts Down Mally Beauty, CoverFX
It acquired the brands in 2021 and 2022, respectively, aiming to reinvigorate the businesses.
Burt’s Bees Veterans Bring New Vaginal Care Brand to Retail
Developed alongside gynecologist Dr. Nicole Kerner, Alubri aims to make "skinification" breakthrough in…
How Erin Parsons Became the Internet’s Favorite Beauty Historian
On the WWD Beauty of Tomorrow podcast, the celebrity-makeup-artist-turned-historian shares her journey…
The Top 10 Beauty Products by Online Sephora Sales in 2025
A look at which products dominated Sephora's online channel in 2025.
The Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
Searches for beauty dupes on Google are highly concentrated to a handful of brands, data shows.
Beauty Veteran Cara Robinson Joins Dwayne Johnson’s Seven Bucks Companies
Robinson was previously president of beauty and well-being at Unilever North America.
L’Oréal Opens New York Mega-hub for Content Creation, Stylist Education and More
The 46,000-square-foot space is located near the beauty giant's offices in New York, which also just wrapped…
The Best Makeup at the 2026 Golden Globes
Glass skin, brown and nude makeup tones and Hollywood glamour were among the key themes of the night.
Hailey Bieber Isn’t Thinking About Her Personal Style as Much as You Are
Though she may be one of the most prolific style hitmakers of the 2020s, the Gen Z mogul and 2026 WWD Style…
How L’Oréal Paris Plans to Stay on Top
The biggest beauty brand in the world is kicking off 2026 with a slate of innovations and a plan to double…
Meet the Man Behind the Most Sculpted Faces on the Red Carpet
Lord Gavin McLeod-Valentine, WWD's 2026 Style Awards Skin Savior honoree, talks about the art of the facial…
Will 2026 Be the Year Robotics Break Through in Beauty?
A small number of high-tech players are bringing robotic beauty services to life. Retailers and investors are…
L’Oréal Bets on Near-infrared Tech for New Eye Masks, Flat Iron Innovations
The French beauty giant has unveiled two upcoming innovations at CES in Las Vegas.
All the Beauty Retail Expansions of 2025
An ongoing list of retail forays by beauty and wellness brands in 2025.
Feminine Care Is Soaring on TikTok Shop – Meet the Top 10 Brands Driving the Category
Sales of feminine care products grew more than 300 percent on the social commerce platform in 2025.